Product Variety in Automotive Industry

Understanding Niche Markets in America

  • Marco Guerzoni

Part of the SpringerBriefs in Business book series (BRIEFSBUSINESS)

Table of contents

  1. Front Matter
    Pages i-xi
  2. Marco Guerzoni
    Pages 1-12
  3. Marco Guerzoni
    Pages 13-19
  4. Marco Guerzoni
    Pages 21-42
  5. Back Matter
    Pages 43-63

About this book


This book is about the history of product variety in the US automotive industry from the black Ford-T to hot-rodders and easy-riders up to latest trends. It focuses on the dual structure of automotive industry in the United States: on one hand, relatively few and large companies producing cars that apparently achieve a degree of market power through product differentiation, and on the other hand, a relatively small niche market with distinct and smaller producers offering specialty equipment to enhance the performance, appearance, and handling of vehicles. The book presents novel results from an in-depth study with implications for both economic theory and the management of product variety.​


Automobiles Car Tuning Lean production Modularity Niche markets Variety generation

Authors and affiliations

  • Marco Guerzoni
    • 1
  1. 1.Department of Economics and StatisticsUniversity of TurinTurinItaly

Bibliographic information

  • DOI
  • Copyright Information The Author(s) 2014
  • Publisher Name Springer, Cham
  • eBook Packages Business and Economics
  • Print ISBN 978-3-319-01906-2
  • Online ISBN 978-3-319-01907-9
  • Series Print ISSN 2191-5482
  • Series Online ISSN 2191-5490
  • Buy this book on publisher's site
Industry Sectors
Chemical Manufacturing
Finance, Business & Banking
Consumer Packaged Goods
Energy, Utilities & Environment