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© 2014

Creating Shared Value

Impacts of Nestlé in Moga, India

  • Deals with social-corporate interdependency in India

  • Case study of Corporate Social Responsibility of a Fortune 500 company

  • Presents impacts of private sector in rural development, poverty alleviation, and environmental conservation

Book

Part of the SpringerBriefs on Case Studies of Sustainable Development book series (BRIEFSCSSD)

Table of contents

  1. Front Matter
    Pages i-xiii
  2. Asit K. Biswas, Cecilia Tortajada, Andrea Biswas-Tortajada, Yugal K. Joshi, Aishvarya Gupta
    Pages 1-4
  3. Asit K. Biswas, Cecilia Tortajada, Andrea Biswas-Tortajada, Yugal K. Joshi, Aishvarya Gupta
    Pages 5-8
  4. Asit K. Biswas, Cecilia Tortajada, Andrea Biswas-Tortajada, Yugal K. Joshi, Aishvarya Gupta
    Pages 9-13
  5. Asit K. Biswas, Cecilia Tortajada, Andrea Biswas-Tortajada, Yugal K. Joshi, Aishvarya Gupta
    Pages 15-18
  6. Asit K. Biswas, Cecilia Tortajada, Andrea Biswas-Tortajada, Yugal K. Joshi, Aishvarya Gupta
    Pages 19-29
  7. Asit K. Biswas, Cecilia Tortajada, Andrea Biswas-Tortajada, Yugal K. Joshi, Aishvarya Gupta
    Pages 31-39
  8. Asit K. Biswas, Cecilia Tortajada, Andrea Biswas-Tortajada, Yugal K. Joshi, Aishvarya Gupta
    Pages 41-52
  9. Asit K. Biswas, Cecilia Tortajada, Andrea Biswas-Tortajada, Yugal K. Joshi, Aishvarya Gupta
    Pages 53-57
  10. Asit K. Biswas, Cecilia Tortajada, Andrea Biswas-Tortajada, Yugal K. Joshi, Aishvarya Gupta
    Pages 59-60
  11. Asit K. Biswas, Cecilia Tortajada, Andrea Biswas-Tortajada, Yugal K. Joshi, Aishvarya Gupta
    Pages 61-71
  12. Asit K. Biswas, Cecilia Tortajada, Andrea Biswas-Tortajada, Yugal K. Joshi, Aishvarya Gupta
    Pages 73-75
  13. Back Matter
    Pages 77-115

About this book

Introduction

Nestlé’s Moga factory was set up in 1961 and comprises of the primary milk collection area for Nestlé‘s operations. Since its inception in Moga, Nestlé has been working with its milk farmers and ancillary suppliers towards improving quality and productivity. The study presented in this book (carried out by the Third World Centre for Water Management, Mexico) highlights Nestlé’s way of doing business through its philosophy of Creating Shared Value (CSV) and how it contributed to the development of the region over the past 50 years through direct and indirect employment, steady income for milk and other suppliers, and technology transfer. The main objective of the study is to learn to what extent has Nestlé contributed to fulfilling the societal aspirations and expectations of the people working in and around its factory in terms of employment generation, poverty alleviation, general improvements in the community’s standards of living and environmental conservation. The study also tried to determine to what extent has the company created shared value for itself, milk farmers, ancillary firms, and the community at large. This effort aims at encouraging more research to be carried out to comprehensively and authoritatively look into the impacts private sector can have on and around the area where their factories are located and that way, contribute to our understanding of social-corporate-government interdependency. An important aspect of this pioneering monograph is the methodology that could be used to study how Corporate Social Responsibility (CSR) or Creating Shared Value (CSV) of a large multinational company can be properly monitored and objectively evaluated at a region-specific scale, especially as very few studies of this nature have been carried out anywhere in the world. This definitive book is further enriched by a foreword by Prof. Michael Porter of Harvard Business School and an epilogue by Peter Brabeck-Letmathe and Paul Bulcke, Chairman of the Board and CEO of Nestlé respectively.

Keywords

Corporate Social Responsibility Creating Shared Value Employment Generation Nestlé’s Moga Factory Rural Development in India Social-Corporate-Government Interdependency

Authors and affiliations

  1. 1.Lee Kuan Yew School of Public PolicyNational University of SingaporeSingaporeSingapore
  2. 2.Third World Centre for Water ManagementAtizapanMexico
  3. 3.Third World Centre for Water ManagementAtizapanMexico
  4. 4.Panchkuiyan RoadNorthern Railway, Delhi DivisionNew DelhiIndia
  5. 5.Nirma UniversityAhmedabadIndia

Bibliographic information

  • Book Title Creating Shared Value
  • Book Subtitle Impacts of Nestlé in Moga, India
  • Authors Asit K. Biswas
    Cecilia Tortajada
    Andrea Biswas-Tortajada
    Yugal K. Joshi
    Aishvarya Gupta
  • Series Title SpringerBriefs on Case Studies of Sustainable Development
  • Series Abbreviated Title SpringerBriefs on Case Studies of Sustainable Development
  • DOI https://doi.org/10.1007/978-3-319-01463-0
  • Copyright Information The Author(s) 2014
  • Publisher Name Springer, Cham
  • eBook Packages Earth and Environmental Science Earth and Environmental Science (R0)
  • Softcover ISBN 978-3-319-01462-3
  • eBook ISBN 978-3-319-01463-0
  • Series ISSN 2196-7830
  • Series E-ISSN 2196-7849
  • Edition Number 1
  • Number of Pages XIII, 115
  • Number of Illustrations 11 b/w illustrations, 2 illustrations in colour
  • Topics Economic Geography
    Business Ethics
    Sustainable Development
  • Buy this book on publisher's site

Reviews

From the reviews:

“The book ‘Creating Shared Value: Impacts of Nestlé at Moga, India’ … displays Nestlé’s deep commitment to create a harmonious environment beneficial to both business and the surrounding community and the society. … Prof. Biswas and his team have done an extremely good job in analyzing and documenting Nestlé’s experience of setting up its first dairy factory in India. … The book lucidly describes how Nestle was able to slice through societal mindsets to arrive at a mutually beneficial economic and social environment.” (R. V. Kanoria, Sanchar Times, sancharexpress.com, February, 2014)