© 2007

Conceptions of the Desirable

What Cities Ought to Know about the Future

  • Authors
  • Building up a new city district: Life, Work, Urbanity and Education

  • Documentation of a research for sustainable urban development

  • With a foreword by Clifford Pearson, Architectural record


Table of contents

  1. Work

    1. Reinhart Fritsch
      Pages 78-80
    2. Heinz Wittenbrink
      Pages 82-84
    3. Clifford Pearson
      Pages 85-85
    4. Gabriele Fischer, Peter Lau
      Pages 86-90
    5. Clifford Pearson
      Pages 91-91
    6. Clifford Pearson
      Pages 93-99
    7. Clifford Pearson
      Pages 100-101
  2. Urbanity

    1. Front Matter
      Pages 102-107
    2. Leopold Rosenmayr
      Pages 108-111
    3. Clifford Pearson
      Pages 112-114
    4. Clifford Pearson
      Pages 115-115
    5. Silvia
      Pages 116-118
    6. Clifford Pearson
      Pages 119-119
    7. Franz Happ
      Pages 120-122
    8. Clifford Pearson
      Pages 123-123
    9. Barbara Albert
      Pages 124-127
    10. Tex Rubinowitz
      Pages 128-130
    11. Clifford Pearson
      Pages 131-131
    12. Rainer Münz
      Pages 132-135

About this book


Right in the heart of Graz, the second largest city in Austria, an entire city district had simply fallen into oblivion. Now, the industrial park of the former Reininghaus Brewery has been rediscovered.

The new owners have taken up the search for answers: How, in future, do we wish to work and live?

In his foreword, Clifford Pearson deputy editor of the Architectural record, writes:

"I don’t know what Reininghaus will be like when people start moving there. I have no idea if it will be a model that other developers or community builders will want to follow. But I am impressed with the way its founders are approaching their task. They’re asking the right questions and talking to some fascinating people. They’re thinking and wondering before they start defining and designing. By doing so, they’ve gotten my attention.”

The book presents the results of a research by structuring its content into: Life, Work, Urbanity and Education.


Real Estate Development Urbanism

About the authors

Asset One

Since May 2005, the Real Estate Development Corporation, headquartered in Graz, has owned the properties formerly held by the Brau AG. The intention is to create greater living satisfaction through an increase in value that balances economic and cultural interests.

Bibliographic information

  • Book Title Conceptions of the Desirable
  • Book Subtitle What Cities Ought to Know about the Future
  • Editors
  • DOI
  • Copyright Information Springer-Verlag Vienna 2007
  • Publisher Name Springer, Vienna
  • Hardcover ISBN 978-3-211-71259-7
  • Softcover ISBN 978-3-211-99896-0
  • eBook ISBN 978-3-211-71260-3
  • Edition Number 1
  • Number of Pages , 204
  • Number of Illustrations 90 b/w illustrations, 0 illustrations in colour
  • Topics Urbanism
  • Buy this book on publisher's site
Industry Sectors