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© 2020

Strategies for e-Business

Concepts and Cases on Value Creation and Digital Business Transformation

Benefits

  • Provides tools and methods for implementation of e-business strategies.

  • Presents an overview on developing e-business models, channel management and integration

  • Demonstrates the practice of concepts and methods using in-depth case studies from a variety of industries

Textbook

Part of the Classroom Companion: Business book series (CCB)

Table of contents

  1. Front Matter
    Pages I-XIII
  2. I

    1. Front Matter
      Pages 1-1
    2. Tawfik Jelassi, Francisco J. Martínez-López
      Pages 3-30
  3. II

    1. Front Matter
      Pages 31-33
    2. Tawfik Jelassi, Francisco J. Martínez-López
      Pages 35-48
    3. Tawfik Jelassi, Francisco J. Martínez-López
      Pages 97-124
    4. Tawfik Jelassi, Francisco J. Martínez-López
      Pages 125-171
    5. Tawfik Jelassi, Francisco J. Martínez-López
      Pages 173-203
    6. Tawfik Jelassi, Francisco J. Martínez-López
      Pages 205-228
    7. Tawfik Jelassi, Francisco J. Martínez-López
      Pages 229-251
    8. Tawfik Jelassi, Francisco J. Martínez-López
      Pages 253-274
    9. Tawfik Jelassi, Francisco J. Martínez-López
      Pages 275-305
    10. Tawfik Jelassi, Francisco J. Martínez-López
      Pages 307-342
    11. Tawfik Jelassi, Francisco J. Martínez-López
      Pages 343-371
    12. Tawfik Jelassi, Francisco J. Martínez-López
      Pages 373-406
    13. Tawfik Jelassi, Francisco J. Martínez-López
      Pages 407-446
    14. Tawfik Jelassi, Francisco J. Martínez-López
      Pages 447-465
    15. Tawfik Jelassi, Francisco J. Martínez-López
      Pages 467-500
    16. Tawfik Jelassi, Francisco J. Martínez-López
      Pages 501-533

About this book

Introduction

This is the fourth edition of a unique textbook that provides extensive coverage of the evolution, the current state, and the practice of e-business strategies. It provides a solid introduction to understanding e-business and e-commerce by combining fundamental concepts and application models with practice-based case studies. An ideal classroom companion for business schools, the authors use their extensive knowledge to show how corporate strategy can imbibe and thrive by adopting vibrant e-business frameworks with proper tools. Students will gain a thorough knowledge of developing electronic and mobile commerce strategies and the methods to deal with these issues and challenges.

Keywords

Electronic commerce strategy Case studies in e-business Mobile e-commerce E-business and e-commerce textbook Evolution of e-business e-business strategy formulation Market segmentation Core competencies Differerentiation strategies in e-business E-Business models Strategic gameboard framework Digital business transformation

Authors and affiliations

  1. 1.IMDLausanneSwitzerland
  2. 2.Dept. Business ManagementUniversity of GranadaGranadaSpain

About the authors

Tawfik Jelassi is Professor of Strategy and Technology Management at IMD Business School in Lausanne (Switzerland).  He is also Director of the OWP program in Lausanne and Singapore, which is IMD’s largest executive education program. His teaching and research interests are in the areas of digital business transformation and leadership in turbulent times.  His publications have appeared in leading conference proceedings and refereed academic journals, including MIS Quarterly, Journal of MIS and Journal of Electronic Commerce Research, as well as in practitioner-oriented publications such as Harvard Business Review, MIS Quarterly Executive, and the European Management Journal. 

Francisco J. Martínez-López is Professor of Business Administration at the University of Granada.  Dr. Martínez-López is the Associate Editor of European Journal of Marketing and is member of the Editorial Board of Industrial Marketing Management.  He has co-edited several international journals’ special issues and research books for leading publishers like Springer and Elsevier. One of his major contributions has been the editorship is a research handbook of e-business strategic management (Springer, 2014).


Bibliographic information