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Strategies for e-Business

Concepts and Cases on Value Creation and Digital Business Transformation

  • Tawfik Jelassi
  • Francisco J. Martínez-López
Textbook

Part of the Classroom Companion: Business book series (CCB)

Table of contents

  1. Front Matter
    Pages I-XIII
  2. I

    1. Front Matter
      Pages 1-1
    2. Tawfik Jelassi, Francisco J. Martínez-López
      Pages 3-30
  3. II

    1. Front Matter
      Pages 31-33
    2. Tawfik Jelassi, Francisco J. Martínez-López
      Pages 35-48
    3. Tawfik Jelassi, Francisco J. Martínez-López
      Pages 97-124
    4. Tawfik Jelassi, Francisco J. Martínez-López
      Pages 125-171
    5. Tawfik Jelassi, Francisco J. Martínez-López
      Pages 173-203
    6. Tawfik Jelassi, Francisco J. Martínez-López
      Pages 205-228
    7. Tawfik Jelassi, Francisco J. Martínez-López
      Pages 229-251
    8. Tawfik Jelassi, Francisco J. Martínez-López
      Pages 253-274
    9. Tawfik Jelassi, Francisco J. Martínez-López
      Pages 275-305
    10. Tawfik Jelassi, Francisco J. Martínez-López
      Pages 307-342
    11. Tawfik Jelassi, Francisco J. Martínez-López
      Pages 343-371
    12. Tawfik Jelassi, Francisco J. Martínez-López
      Pages 373-406
    13. Tawfik Jelassi, Francisco J. Martínez-López
      Pages 407-446
    14. Tawfik Jelassi, Francisco J. Martínez-López
      Pages 447-465
    15. Tawfik Jelassi, Francisco J. Martínez-López
      Pages 467-500
    16. Tawfik Jelassi, Francisco J. Martínez-López
      Pages 501-533
  4. III

    1. Front Matter
      Pages 535-535
    2. Tawfik Jelassi, Francisco J. Martínez-López
      Pages 537-558
  5. IV

    1. Front Matter
      Pages 559-560
    2. Tawfik Jelassi, Francisco J. Martínez-López
      Pages 561-581
    3. Tawfik Jelassi, Francisco J. Martínez-López
      Pages 583-603
    4. Tawfik Jelassi, Francisco J. Martínez-López
      Pages 605-620
    5. Tawfik Jelassi, Francisco J. Martínez-López
      Pages 621-632
    6. Tawfik Jelassi, Francisco J. Martínez-López
      Pages 633-658
    7. Tawfik Jelassi, Francisco J. Martínez-López
      Pages 659-663
    8. Tawfik Jelassi, Francisco J. Martínez-López
      Pages 665-689
    9. Tawfik Jelassi, Francisco J. Martínez-López
      Pages 691-705
    10. Tawfik Jelassi, Francisco J. Martínez-López
      Pages 707-722
    11. Tawfik Jelassi, Francisco J. Martínez-López
      Pages 723-732
    12. Tawfik Jelassi, Francisco J. Martínez-López
      Pages 733-748
    13. Tawfik Jelassi, Francisco J. Martínez-López
      Pages 749-774
    14. Tawfik Jelassi, Francisco J. Martínez-López
      Pages 775-795

About this book

Introduction

This is the fourth edition of a unique textbook that provides extensive coverage of the evolution, the current state, and the practice of e-business strategies. It provides a solid introduction to understanding e-business and e-commerce by combining fundamental concepts and application models with practice-based case studies. An ideal classroom companion for business schools, the authors use their extensive knowledge to show how corporate strategy can imbibe and thrive by adopting vibrant e-business frameworks with proper tools. Students will gain a thorough knowledge of developing electronic and mobile commerce strategies and the methods to deal with these issues and challenges.

Keywords

Electronic commerce strategy Case studies in e-business Mobile e-commerce E-business and e-commerce textbook Evolution of e-business e-business strategy formulation Market segmentation Core competencies Differerentiation strategies in e-business E-Business models Strategic gameboard framework Digital business transformation

Authors and affiliations

  • Tawfik Jelassi
    • 1
  • Francisco J. Martínez-López
    • 2
  1. 1.IMDLausanneSwitzerland
  2. 2.Dept. Business ManagementUniversity of GranadaGranadaSpain

Bibliographic information