Table of contents
About this book
This book addresses the neglect of visual creativities and content, and how these are commercialised in the music industries. While musical and visual creativities drive growth, there is a lack of literature relating to the visual side of the music business, which is significant given that the production of meaning and value within this business occurs across a number of textual sites.
Popular music is a multimedia, discursive, fluid, and expansive cultural form that, in addition to the music itself, includes album covers; gig and tour posters; music videos; set, stage, and lighting designs; live concert footage; websites; virtual reality/augmented reality technologies; merchandise designs; and other forms of visual content. As a result, it has become impossible to understand the meaning and value of music without considering its relation to these visual components and to the interrelationships between them.
Using design culture theory, participant observation, interviews, case studies, and a visual methodology to explore the topic, this research-based book is a valuable study aid for undergraduate and postgraduate students of subjects including the music business, design, arts management, creative and cultural industries studies, business and management studies, and media and communications.
- Book Title Designing the Music Business
- Book Subtitle Design Culture, Music Video and Virtual Reality
- Series Title Music Business Research
- Series Abbreviated Title Music Business Research
- DOI https://doi.org/10.1007/978-3-030-48114-8
- Copyright Information Springer Nature Switzerland AG 2020
- Publisher Name Springer, Cham
- eBook Packages Business and Management Business and Management (R0)
- Hardcover ISBN 978-3-030-48113-1
- Softcover ISBN 978-3-030-48116-2
- eBook ISBN 978-3-030-48114-8
- Series ISSN 2522-0829
- Series E-ISSN 2522-0837
- Edition Number 1
- Number of Pages XI, 201
- Number of Illustrations 3 b/w illustrations, 24 illustrations in colour
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