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© 2020

Marketing Channels and Supply Chain Networks in North America

A Historical Analysis

Book

Part of the SpringerBriefs in Business book series (BRIEFSBUSINESS)

Table of contents

  1. Front Matter
    Pages i-vi
  2. Robert D. Tamilia, O. C. Ferrell, Karen Hopkins
    Pages 1-7
  3. Robert D. Tamilia, O. C. Ferrell, Karen Hopkins
    Pages 9-22
  4. Robert D. Tamilia, O. C. Ferrell, Karen Hopkins
    Pages 23-34
  5. Robert D. Tamilia, O. C. Ferrell, Karen Hopkins
    Pages 35-52
  6. Robert D. Tamilia, O. C. Ferrell, Karen Hopkins
    Pages 53-61
  7. Back Matter
    Pages 63-67

About this book

Introduction


Keywords

North America Railroads and marketing channels Supply Chain History Consumer and Retailer Cooperatives Catalogue Retailing Mail-order retailing Chain stores Franchising Intermodal Transportation Marketing Channels 1850-2020 Blockchain Data Systems Omnichannel Retailing

Authors and affiliations

  1. 1.University of Quebec at MontrealMontrealCanada
  2. 2.Raymond J. Harbert College of BusinessAuburn UniversityAuburnUSA
  3. 3.Raymond J. Harbert College of BusinessAuburn UniversityAuburnUSA

About the authors

Robert D. Tamilia, Honorary Professor of Marketing, School of Business/École des sciences de la gestion, Université du Québec à Montréal, has research interests in the areas of channels and macromarketing, marketing and retail history, development of marketing thought and theory, as well as supply management systems in agribusiness. His textbook on Aldersonian Marketing Thought (with Ben Wooliscroft and Stan Shapiro) has received outstanding reviews.

O.C. Ferrell is James T. Pursell, Sr. Eminent Scholar in Ethics, Raymond J. Harbert College of Business at Auburn University. Dr. Ferrell is co-author of several leading textbooks including Business Ethics: Ethical Decision Making and Cases (12th edition), Marketing (19th edition), Marketing Strategy (6th edition), Business and Society (4th edition) Management (3rd edition) and Introduction to Business (12th edition).

Karen Hopkins is a lecturer at Auburn University. Her research focuses on public health issues from a consumer behavior perspective. Using qualitative methods and surveys, the research program seeks to describe consumer experiences, explain and measure decision making processes, attitudes and behaviors of patients as consumers, and develop an understanding of the consumer experience for the purpose of informing effective marketing and health promotion messages.

Bibliographic information

  • Book Title Marketing Channels and Supply Chain Networks in North America
  • Book Subtitle A Historical Analysis
  • Authors Robert D. Tamilia
    O. C. Ferrell
    Karen Hopkins
  • Series Title SpringerBriefs in Business
  • Series Abbreviated Title SpringerBriefs in Business
  • DOI https://doi.org/10.1007/978-3-030-44870-7
  • Copyright Information The Author(s), under exclusive license to Springer Nature Switzerland AG 2020
  • Publisher Name Springer, Cham
  • eBook Packages Business and Management Business and Management (R0)
  • Softcover ISBN 978-3-030-44869-1
  • eBook ISBN 978-3-030-44870-7
  • Series ISSN 2191-5482
  • Series E-ISSN 2191-5490
  • Edition Number 1
  • Number of Pages VI, 67
  • Number of Illustrations 1 b/w illustrations, 0 illustrations in colour
  • Topics Supply Chain Management
    Marketing
    Economic History
  • Buy this book on publisher's site
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