Trump, Twitter, and the American Democracy

Political Communication in the Digital Age

  • Yu Ouyang
  • Richard W. Waterman

Part of the The Evolving American Presidency book series (EAP)

Table of contents

  1. Front Matter
    Pages i-xi
  2. Yu Ouyang, Richard W. Waterman
    Pages 1-31
  3. Yu Ouyang, Richard W. Waterman
    Pages 33-52
  4. Yu Ouyang, Richard W. Waterman
    Pages 53-87
  5. Yu Ouyang, Richard W. Waterman
    Pages 89-129
  6. Yu Ouyang, Richard W. Waterman
    Pages 131-161
  7. Back Matter
    Pages 163-167

About this book


“Ouyang and Waterman have crafted a fascinating book that examines the Twitter-verse of Donald Trump. More importantly, their well-written effort challenges many of our assumptions about modern presidential rhetoric studies. They put forth the concept of ‘going directly public’ (GDP) which looks at how a president engages the public and uses media power to shift the political system.”

Shannon Bow O’Brien, Lecturer, University of Texas, USA

This book takes a social science approach to address two related questions: (1) what does Donald Trump say on Twitter? and (2) why? Since entering the 2016 Presidential Election, Donald Trump’s tweets have been a major part of his communications strategy with the public. While the popular media has devoted considerable attention to selected tweets, it is less clear what those selected tweets tell us about Trump the businessman, the political candidate, and, finally, the President of the United States. We argue that to fully understand Trump, we must take a more comprehensive approach to examining all of his activities on Twitter. Overall, our analysis presents a strikingly complex picture of Trump and how he uses Twitter. Not only has his pattern of tweets changed over time, we find that Trump’s use of Twitter is more deliberate than he has been given credit. Like most other politicians, Trump is strategically-minded about his presence on social media.

Yu Ouyang is Assistant Professor of Political Science at Purdue University Northwest, USA.

Richard W. Waterman is Professor of Political Science at the University of Kentucky, USA.


Donald J. Trump Twitter Social Media social media and politics political communication Trump administration presidency studies White House text analysis rhetoric political rhetoric presidential rhetoric sentiment analysis campaigning political personality media American politics partisanship political leadership executive branch

Authors and affiliations

  • Yu Ouyang
    • 1
  • Richard W. Waterman
    • 2
  1. 1.Department of Political Science, Economics, and World LanguagesPurdue University NorthwestHammondUSA
  2. 2.Department of Political ScienceUniversity of KentuckyLexingtonUSA

Bibliographic information