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© 2020

Discourses of Cycling, Road Users and Sustainability

An Ecolinguistic Investigation

Book

Part of the Postdisciplinary Studies in Discourse book series (PSDS)

Table of contents

  1. Front Matter
    Pages i-xv
  2. M. Cristina Caimotto
    Pages 1-11
  3. M. Cristina Caimotto
    Pages 13-29
  4. M. Cristina Caimotto
    Pages 31-49
  5. M. Cristina Caimotto
    Pages 51-74
  6. M. Cristina Caimotto
    Pages 75-98
  7. M. Cristina Caimotto
    Pages 99-115
  8. M. Cristina Caimotto
    Pages 117-133
  9. M. Cristina Caimotto
    Pages 135-141
  10. Back Matter
    Pages 143-146

About this book

Introduction

"Read this book if you’d like to know why cycling is not promoted enough, in spite of all the evidence we already have on how beneficial it is. It’s about the language." --Esther Anaya Boig, Imperial College London, UK

"As a transport mode, cycling has many benefits and yet is in many countries bedevilled by stigma and stereotyping. This makes it a fruitful topic for critical discourse analysis, as in this fascinating discussion of documents ranging from European policy papers to newspaper articles on a road traffic collision." --Rachel Aldred, University of Westminster, UK

This book employs a Critical Discourse Studies (CDS) framework to examine cycling mobility, marking a new turn in ecolinguistic discourse analysis. The author focuses specifically on environment-related arguments concerning the promotion of higher levels of cycling, mainly as a means of transport, and investigates the “US vs. “THEM” narratives present in many discourses about road users. Analysing newspaper articles, institutional documents and spoken interviews, the author searches for a positive new discourse that would inspire and encourage cycling as a habitual means of transport, rather than simply exposing ecologically destructive discourse. The book will be of interest to discourse and ecolingusitics scholars, as well as contributing to the lively debate about how to increase cycling in fields such as sustainability, sociology, transport planning and management.

M. Cristina Caimotto is Assistant Professor of English Linguistics and Translation at the University of Turin, Italy. Her research interests include political discourse and environmental discourse, with a focus on ideology. She is also a cycling advocate. 

Keywords

Critical Discourse Studies marketisation cycling promotion framing environmental discourse mobility ecosophy wellbeing systems thinking jaywalking bikelash stigma transitivity nominalisation sustainable development neoliberalism ecology social justice environmental protection

Authors and affiliations

  1. 1.Culture, Politics and SocietyUniversity of TurinTurinItaly

About the authors

M. Cristina Caimotto is Assistant Professor of English Linguistics and Translation at the University of Turin, Italy. Her research interests include political discourse and environmental discourse, with a focus on ideology. She is also a cycling advocate. 

       

      


Bibliographic information

Reviews

“The books helps us to wield the power of language in order to unlock the potential of the humble bicycle for true transformative change of our mobility system. ... If you work in cycling activism or policy making, the book offers a valuable source of reflection on how you do and can use language. For scholars that study cycling, Caimotto offers valuable tools to study the influence of narratives and discourses in resisting change towards more cycling-oriented policies.” (Urban Cycling Institute, urbancyclinginstitute.com, November 16, 2020)