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© 2020

The Language of Feminine Beauty in Russian and Japanese Societies

Book

Part of the Palgrave Studies in Language, Gender and Sexuality book series (PSLGS)

Table of contents

  1. Front Matter
    Pages i-xiii
  2. Natalia Konstantinovskaia
    Pages 53-91
  3. Natalia Konstantinovskaia
    Pages 93-161
  4. Natalia Konstantinovskaia
    Pages 163-191
  5. Natalia Konstantinovskaia
    Pages 193-215
  6. Back Matter
    Pages 217-219

About this book

Introduction

“A stimulating and timely contribution to the gender and language field! In this engaging work, Natalia Konstantinovskaia tackles the complex interrelations between beauty ideologies and women’s agency in Russia and Japan.” --Momoko Nakamura, Kanto Gakuin University, Japan  

This book conducts a cross-linguistic and cross-cultural study of 'women’s language' as it pertains to feminine beauty. It examines the ideological constructs of beauty and femininity in the cultures of Japan and Russia, as embodied through televised beauty ads, and relates them to the real-world language practices of Japanese and Russian women. The author traces the reciprocal connection between women’s real and imagined language in the construction of ideals of beauty and femininity, revealing the complex ways women respond to ideological expectations regarding language use: assimilating, transforming, and subverting ideologized language and the assumptions implicit in it. She also demonstrates ways in which women alter the texture of language by appropriating 'masculine' language for their own purposes, shifting the meaning and correlates of linguistic items and structures. This book will be of interest to students and scholars of sociolinguistics, language and gender, cultural and media studies, and Russian and Japanese culture. 

Natalia Konstantinovskaia is Senior Japanese Language Expert at Busuu in London, UK. She earned her PhD in Japanese Linguistics from the University of California, US.

Keywords

advertising commercial media Russian culture Japanese culture gendered language gender ideology femininity gender roles feminist critical discourse analysis stereotypes postfeminist ideals kawaii male gaze swearing

Authors and affiliations

  1. 1.BusuuLondonUK

About the authors

Natalia Konstantinovskaia is Senior Japanese Language Expert at Busuu in London, UK. She earned her PhD in Japanese Linguistics from the University of California, US.

Bibliographic information

  • Book Title The Language of Feminine Beauty in Russian and Japanese Societies
  • Authors Natalia Konstantinovskaia
  • Series Title Palgrave Studies in Language, Gender and Sexuality
  • Series Abbreviated Title Palgrave Studies in Language, Gender and Sexuality
  • DOI https://doi.org/10.1007/978-3-030-41433-7
  • Copyright Information The Editor(s) (if applicable) and The Author(s) 2020
  • Publisher Name Palgrave Macmillan, Cham
  • eBook Packages Social Sciences Social Sciences (R0)
  • Hardcover ISBN 978-3-030-41432-0
  • Softcover ISBN 978-3-030-41435-1
  • eBook ISBN 978-3-030-41433-7
  • Edition Number 1
  • Number of Pages XIII, 219
  • Number of Illustrations 19 b/w illustrations, 0 illustrations in colour
  • Topics Language and Gender
    Culture and Gender
    Women's Studies
    Sociolinguistics
    Discourse Analysis
  • Buy this book on publisher's site

Reviews

“A stimulating and timely contribution to the gender and language field! In this engaging work, Natalia Konstantinovskaia tackles the complex interrelations between beauty ideologies and women’s agency in Russia and Japan.” --Momoko Nakamura, Kanto Gakuin University, Japan