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© 2020

Lessons from Trump’s Political Communication

How to Dominate the Media Environment

Book

Part of the Political Campaigning and Communication book series (PCC)

Table of contents

  1. Front Matter
    Pages i-xi
  2. Marco Morini
    Pages 1-26
  3. Marco Morini
    Pages 27-48
  4. Marco Morini
    Pages 49-66
  5. Marco Morini
    Pages 95-122
  6. Back Matter
    Pages 123-126

About this book

Introduction

This book explores Donald Trump’s political communication as a candidate and in the first two years in office. The 45th US President is dominating the media system and 'building the agenda' through the combined action of five strategies. He disintermediates his communication and manufactures a permanent campaign climate based on strong and inflammatory language to attract a constant and decisive media coverage. In disarticulating old-style political rhetoric, he privileges emotions over contents, slogans above thought. Trump’s jokes, mockeries and distinct rhetoric – showing similarities to rhetorical strategies of Nazis during the 1930s – help him impersonate the populist ‘everyday man’ who fights against the elites. His dominance of the news cycle also reflects a desire for higher TV ratings and Web traffic numbers. Essentially, Trump has critically exploited the media’s news logics and taken advantage of the American public's lack of trust in journalism.

Marco Morini is Assistant Professor in Political Science at the University of Rome “La Sapienza”, Italy. Previously, he was Jean Monnet Fellow at the Robert Schuman Centre at the European University Institute, Assistant Professor in Political Science at the International University of Sarajevo, and Post-Doctoral Research Fellow in Sociology at Macquarie University. His main research interests are political communication, comparative politics, and US Politics.

Keywords

Donald Trump disintermediation Twitter social media modern American politics media and politics fake news 2016 US Presidential Campaign permanent campaign political marketing political rhetoric comedians and politics populism political behaviour Nazi rhetoric voter behaviour US journalism

Authors and affiliations

  1. 1.Comunicazione e Ricerca SocialeSapienza Università di RomaRomaItaly

About the authors

Marco Morini is Assistant Professor in Political Science at the University of Rome “La Sapienza”, Italy. Previously, he was Jean Monnet Fellow at the Robert Schuman Centre at the European University Institute, Assistant Professor in Political Science at the International University of Sarajevo, and Post-Doctoral Research Fellow in Sociology at Macquarie University. His main research interests are political communication, comparative politics, and US Politics.

Bibliographic information