Engagement Design

Designing for Interaction Motivations

  • Nelson Zagalo

Part of the Human–Computer Interaction Series book series (HCIS)

Table of contents

  1. Front Matter
    Pages i-xxii
  2. Nelson Zagalo
    Pages 1-9
  3. Nelson Zagalo
    Pages 11-30
  4. Nelson Zagalo
    Pages 31-56
  5. Nelson Zagalo
    Pages 57-84
  6. Nelson Zagalo
    Pages 85-122
  7. Nelson Zagalo
    Pages 123-157
  8. Back Matter
    Pages 159-161

About this book


Interactive media designers have been discussing modes to optimize interaction design beyond mere usability. With the arrival of Emotional Design followed by the success of the User Experience (UX) approaches, the discussion continued and augmented. Experience has become a complex buzzword, which is more about the subject’s experience than the product, and this is why it's difficult, or even impossible, to define it in a concise manner.

We propose to move the discussion from Experience towards Engagement, to emphasize the design of the relationship between artefacts, contexts and users. Engagement asks for a more concrete type of experience, with specific needs, motives, skills and competences, which can be more clearly worked into the design of artefacts. Engagement also differs from other concepts e.g. fun, enjoyment, happiness or well-being and is open enough to grant freedom to designers in creating their personal world views.

To push this new approach, we offer in this book a full model for the design of engagement in interactive media, still believing it can be applied beyond that. The model is arranged around what we call the three engagement streams:  Progression, Expression and Relation.


Engagement Design Interaction Design Design Models Media Art User Experience

Authors and affiliations

  1. 1.Department of Communication and ArtUniversity of AveiroAveiroPortugal

Bibliographic information

  • DOI
  • Copyright Information Springer Nature Switzerland AG 2020
  • Publisher Name Springer, Cham
  • eBook Packages Computer Science
  • Print ISBN 978-3-030-37084-8
  • Online ISBN 978-3-030-37085-5
  • Series Print ISSN 1571-5035
  • Series Online ISSN 2524-4477
  • Buy this book on publisher's site
Industry Sectors
Materials & Steel
Chemical Manufacturing
Finance, Business & Banking
IT & Software
Consumer Packaged Goods
Energy, Utilities & Environment