Advertisement

© 2020

The Valuation of Digital Intangibles

Technology, Marketing and Internet

Book

Table of contents

  1. Front Matter
    Pages i-xxii
  2. Roberto Moro Visconti
    Pages 1-6
  3. A General Valuation Approach

    1. Front Matter
      Pages 7-7
    2. Roberto Moro Visconti
      Pages 9-61
    3. Roberto Moro Visconti
      Pages 63-107
  4. Technology

    1. Front Matter
      Pages 109-109
    2. Roberto Moro Visconti
      Pages 111-126
    3. Roberto Moro Visconti
      Pages 127-153
    4. Roberto Moro Visconti
      Pages 155-192
    5. Roberto Moro Visconti
      Pages 193-217
    6. Roberto Moro Visconti
      Pages 219-233
  5. Marketing

    1. Front Matter
      Pages 235-235
    2. Roberto Moro Visconti
      Pages 237-266
  6. Internet

    1. Front Matter
      Pages 293-293
    2. Roberto Moro Visconti
      Pages 295-325
    3. Roberto Moro Visconti
      Pages 327-344
    4. Roberto Moro Visconti
      Pages 345-360
    5. Roberto Moro Visconti
      Pages 361-370
    6. Roberto Moro Visconti
      Pages 371-400

About this book

Introduction

This book offers a primer on the valuation of digital intangibles, a trending class of immaterial assets. Startups like successful unicorns, as well as consolidated firms desperately working to re-engineer their business models, are now trying to go digital and to reap higher returns by exploiting new intangibles. This book is innovative in its design and concept since it tackles a frontier topic with an original methodology, combining academic rigor with practical insights. Digital intangibles range from digitized versions of traditional immaterial assets (brands, patents, know-how, etc.) to more trendy applications like big data, Internet of Things, interoperable databases, artificial intelligence, digital newspapers, social networks, blockchains, FinTech applications, etc. This book comprehensively addresses related valuation issues, and demonstrates how best practices can be applied to specific asset appraisals, making it of interest to researchers, students, and practitioners alike.

Roberto Moro Visconti is professor of Corporate Finance at the Catholic University of the Sacred Heart, Milan, Italy, and is the director of studio Moro Visconti – chartered accountants and financial consultants. Dr. Moro Visconti manages a consolidated financial boutique that derives from a deep-rooted tradition of professional consultants in Milan.


Keywords

Intangible Assets Digital Scalability Technology Corporate Valuation The Valuation of Intangible Assets Patent Valuation Big Data Valuation

Authors and affiliations

  1. 1.Catholic University of the Sacred HeartMilan,Italy

About the authors

Roberto Moro Visconti is professor of Corporate Finance at the Catholic University of the Sacred Heart, Milan, Italy, and is the director of studio Moro Visconti – chartered accountants and financial consultants.Dr. Moro Visconti manages a consolidated financial boutique that derives from a deep-rooted tradition of professional consultants in Milan.

Bibliographic information

  • Book Title The Valuation of Digital Intangibles
  • Book Subtitle Technology, Marketing and Internet
  • Authors Roberto Moro Visconti
  • DOI https://doi.org/10.1007/978-3-030-36918-7
  • Copyright Information The Editor(s) (if applicable) and The Author(s), under exclusive license to Springer Nature Switzerland AG 2020
  • Publisher Name Palgrave Macmillan, Cham
  • eBook Packages Economics and Finance Economics and Finance (R0)
  • Hardcover ISBN 978-3-030-36917-0
  • Softcover ISBN 978-3-030-36920-0
  • eBook ISBN 978-3-030-36918-7
  • Edition Number 1
  • Number of Pages XXII, 536
  • Number of Illustrations 22 b/w illustrations, 64 illustrations in colour
  • Topics Investment Appraisal
    Innovation/Technology Management
  • Buy this book on publisher's site