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Strategic Innovative Marketing and Tourism

8th ICSIMAT, Northern Aegean, Greece, 2019

  • Conference proceedings
  • © 2020

Overview

Editors:
  1. Androniki Kavoura

    1. Department of Business Administration, University of West Attica, Aigaleo, Greece

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  2. Efstathios Kefallonitis

    1. Department of Business Administration, State University of New York at Oswego, Oswego, USA

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  3. Prokopios Theodoridis

    1. Department of Business Administration of Food and Agricultural Enterprises, University of Patras, Agrinio, Greece

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  • Presents the proceedings of the International Conference on Strategic Innovative Marketing and Tourism (ICSIMAT) 2019
  • Discusses new perspectives in the field of marketing, innovative technologies, and tourism
  • Debates issues highly relevant to the future direction of marketing research and practice

Part of the book series: Springer Proceedings in Business and Economics (SPBE)

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Table of contents (122 papers)

  1. What Competencies Should Be Developed in Citizenship Education in the Twenty-First Century? Analysis of Being Active Citizens in Europe and the US

    • Josélia Fonseca, Teresa Borges-Tiago
    Pages 179-186

  2. Technologies to Communicate Accounting Information in the Digital Era: Is Accounting Education Following the Evolutions?

    • Sofia Asonitou
    Pages 187-194

  3. Environmental Sensitivity of Business School Students and Their Attitudes Towards Social and Environmental Accounting

    • Stamatios Ntanos, Sofia Asonitou, Grigorios Kyriakopoulos, Michalis Skordoulis, Miltiadis Chalikias, Garyfallos Arabatzis
    Pages 195-203

  4. A Comparative Approach of E-Learning Accounting Programs in Greece and China

    • Sofia Asonitou, Chara Kottara, Sijia Duan, Linlin Yuan
    Pages 205-214

  5. The Influence of the Big Five Personality Traits and Risk Aversion on Entrepreneurial Intention

    • Alexandros G. Sahinidis, Panagiotis A. Tsaknis, Eleni Gkika, Dimitris Stavroulakis
    Pages 215-224

  6. Redefining City Experiences and Thematic City Walks: The Case of “Thessaloniki Walking Tours”

    • Christina Mavini
    Pages 225-233

  7. Setting the Ground for Successful Film Tourism Practices in Greece: A SWOT Analysis

    • Sofia Gkarane, Chris Vassiliadis
    Pages 235-245

  8. Selective Key Studies in Seasonality Tourism: A Literature Review

    • Sofia Gkarane, Chris Vassiliadis
    Pages 247-256

  9. Importance of Teacher Training Incorporating Sustainability in their Subjects from the Life Cycle Approach in Higher School of Computation (ESCOM-IPN)

    • Valery Viridiana Garibay Huerta, Juan Jesus Gutiérrez García, Mónica Martínez Zamudio
    Pages 257-263

  10. Tourism in Mexico and the Use of Cultural Heritage as a Commodification’s Product

    • Lilián Marisa Méndez Ravina, M. Gabriel Alberto Aviña Solares, Hilda Solís Martínez
    Pages 265-271

  11. Proposal of Training in Topics for the Curriculum Sustainability of the Program of Engineering in Systems of the Escuela Superior de Cómputo of the Instituto Politécnico Nacional, México

    • Jessie Paulina Guzmán Flores, Benjamin Cruz Torres, Miguel Ángel Maldonado Muñoz
    Pages 273-280

  12. Customer Based Brand Equity Models in Hotel Industry: A Literature Review

    • Kevser Çınar
    Pages 281-288

  13. Determinants of ICT Integration by Teachers in Higher Education in Morocco

    • Mounir Elatrachi, Samira Oukarfi
    Pages 289-299

  14. Experiential Development and Cultural Tourist, Through the Example of the Settlement “Katomera” in Trikeri in the Prefecture of Magnesia

    • Dionysia Fragkou, Garifallia Gerogianni
    Pages 301-309

  15. Sense of Place, Identity and Memory as Elements of the Design for Tourism

    • Anna Efstathiou
    Pages 311-319

  16. Analysis of Human Motion Based on AI Technologies: Applications for Safeguarding Folk Dance Performances

    • Nikos Grammalidis, Iris Kico, Fotis Liarokapis
    Pages 321-329

  17. Higher Education and Innovation in the Non-profit Sector

    • Marcela Göttlichová
    Pages 331-340

  18. Marketing Decisions of Young Product Designers: A Study in the University Environment in the Czech Republic

    • Dagmar Weberova, Lenka Lizbetinova
    Pages 341-347

  19. Attractiveness of Small Cities in Rural or Abandoned Regions

    • Lenka Lizbetinova, Vladimir Nyvlt
    Pages 349-356

  20. Mental Maps and Their Potential for Tourism: A Case Study of Czech Municipality

    • Vladimír Nývlt, Lenka Ližbetinová
    Pages 357-364
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Keywords

About this book

​This book covers a very broad range of topics in marketing, communication, and tourism, focusing especially on new perspectives and technologies that promise to influence the future direction of marketing research and practice in a digital and innovational era. Among the areas covered are product and brand management, strategic marketing, B2B marketing and sales management, international marketing, business communication and advertising, digital and social marketing, tourism and hospitality marketing and management, destination branding and cultural management, and event marketing. The book comprises the proceedings of the International Conference on Strategic Innovative Marketing and Tourism (ICSIMAT) 2019, where researchers, academics, and government and industry practitioners from around the world came together to discuss best practices, the latest research, new paradigms, and advances in theory. It will be of interest to a wide audience, including members of the academic community, MSc and PhD students, and marketing and tourism professionals.



Editors and Affiliations

  • Department of Business Administration, University of West Attica, Aigaleo, Greece

    Androniki Kavoura

  • Department of Business Administration, State University of New York at Oswego, Oswego, USA

    Efstathios Kefallonitis

  • Department of Business Administration of Food and Agricultural Enterprises, University of Patras, Agrinio, Greece

    Prokopios Theodoridis

About the editors

Androniki Kavoura is a professor of marketing communication at the Department of Business Administration, University of West Attica, Greece. Her research focuses, among others, on marketing communication, social media marketing and tourism marketing. She has published papers on these topics in many international journals. She is also conference chair of the International Conference on Strategic Innovative Marketing and Tourism.

Efstathios Kefallonitis is a professor of marketing at the State University of New York at Oswego, USA. His research focuses on strategic marketing and branding, hospitality and air transport. He has published in many academic and professional journals and he is among the top professionals in the air transport industry.


Prokopios Theodoridis is a professor of marketing, University of Patras, Greece. His research focuses, among others, on food and beverage marketing, retail and services marketing, internal marketing, consumer behaviour, marketing communications. He is the secretary general of the Hellenic Marketing Academy.


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