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Strategic Innovative Marketing and Tourism

8th ICSIMAT, Northern Aegean, Greece, 2019

  • Androniki Kavoura
  • Efstathios Kefallonitis
  • Prokopios Theodoridis
Conference proceedings

Part of the Springer Proceedings in Business and Economics book series (SPBE)

Table of contents

  1. Front Matter
    Pages i-xxix
  2. Stephen J. Havlovic
    Pages 1-6
  3. Panagiota Konstantinou, Spyridon Nomicos, Androniki Kavoura
    Pages 15-22
  4. Panagiota Konstantinou, Spyridon Nomicos, Georgios Stathakis, Athina Mountzouri
    Pages 23-30
  5. Athina Mountzouri, Apostolos Papapostolou, Spyridon Nomikos
    Pages 31-40
  6. Dimitrios Panagiotakopoulos, Konstantina Dimitrantzou
    Pages 41-49
  7. Iris Kico, Milan Dolezal, Nikos Grammalidis, Fotis Liarokapis
    Pages 51-59
  8. Nikolaos Bitzidis, Sotirios Dimitriadis, George Karavasilis, Evangelos Kehris, Vasiliki Vrana
    Pages 61-69
  9. Flávio Tiago, Cristina Oliveira, Ana Brochado, Sérgio Moro
    Pages 71-79
  10. Flavio Tiago, Teresa Borges-Tiago, João Couto
    Pages 81-89
  11. Efharis Mascha, Stavros Apostolakis
    Pages 101-109
  12. Ezzohra Belkadi
    Pages 129-138
  13. Aikaterini Stavrianea, Irene Kamenidou, Evangelia Zoi Bara
    Pages 139-147
  14. Elma Satrovic, Adnan Muslija, Eda Yasa Ozelturkay
    Pages 149-158
  15. Emel Kizilkaya Aydoğan, Esra Akgul, Yilmaz Delice, Cem Sinanoglu
    Pages 159-168
  16. Stamatios Ntanos, Sofia Asonitou, Grigorios Kyriakopoulos, Michalis Skordoulis, Miltiadis Chalikias, Garyfallos Arabatzis
    Pages 195-203
  17. Sofia Asonitou, Chara Kottara, Sijia Duan, Linlin Yuan
    Pages 205-214
  18. Alexandros G. Sahinidis, Panagiotis A. Tsaknis, Eleni Gkika, Dimitris Stavroulakis
    Pages 215-224
  19. Sofia Gkarane, Chris Vassiliadis
    Pages 247-256
  20. Valery Viridiana Garibay Huerta, Juan Jesus Gutiérrez García, Mónica Martínez Zamudio
    Pages 257-263
  21. Lilián Marisa Méndez Ravina, M. Gabriel Alberto Aviña Solares, Hilda Solís Martínez
    Pages 265-271
  22. Marcela Göttlichová
    Pages 331-340
  23. Lenka Lizbetinova, Vladimir Nyvlt
    Pages 349-356
  24. Vladimír Nývlt, Lenka Ližbetinová
    Pages 357-364
  25. Ioannis Antoniadis, Symeon Paltsoglou, Georgios Vasios, Panagiotis Kyratsis
    Pages 365-373
  26. Ioannis Antoniadis, Konstantinos Spinthiropoulos, Stamatis Kontsas
    Pages 375-384
  27. Hatice Ulusoy, Nurperihan Tosun
    Pages 385-392
  28. Maria Tsirintani, Lamprini Andrikopoulou, Spyridon Binioris
    Pages 393-401
  29. Spyridon Mamalis, Irene Kamenidou, Stavros Pavlidis, Athina Xatziaggelou
    Pages 403-410
  30. Spyridon Mamalis, Alessio Cavicchi, Cristina Santini, Gigliola Paviotti, Irene Kamenidou
    Pages 411-415
  31. Victor-Alexandru Briciu, Arabela Briciu, Ştefania-Maria Găitan
    Pages 417-424
  32. Arabela Briciu, Victor-Alexandru Briciu
    Pages 425-433
  33. Christos Papademetriou, Andreas Masouras, Avgoustinos Ioannou
    Pages 443-448

About these proceedings

Introduction

​This book covers a very broad range of topics in marketing, communication, and tourism, focusing especially on new perspectives and technologies that promise to influence the future direction of marketing research and practice in a digital and innovational era. Among the areas covered are product and brand management, strategic marketing, B2B marketing and sales management, international marketing, business communication and advertising, digital and social marketing, tourism and hospitality marketing and management, destination branding and cultural management, and event marketing. The book comprises the proceedings of the International Conference on Strategic Innovative Marketing and Tourism (ICSIMAT) 2019, where researchers, academics, and government and industry practitioners from around the world came together to discuss best practices, the latest research, new paradigms, and advances in theory. It will be of interest to a wide audience, including members of the academic community, MSc and PhD students, and marketing and tourism professionals.

Keywords

Business communication and advertising Digital and social marketing Cultural management Destination branding ICSIMAT 2019 B2B marketing Tourism marketing

Editors and affiliations

  • Androniki Kavoura
    • 1
  • Efstathios Kefallonitis
    • 2
  • Prokopios Theodoridis
    • 3
  1. 1.Department of Business AdministrationUniversity of West AtticaAigaleoGreece
  2. 2.Department of Business AdministrationState University of New York at OswegoOswegoUSA
  3. 3.Department of Business Administration of Food and Agricultural EnterprisesUniversity of PatrasAgrinioGreece

Bibliographic information

  • DOI https://doi.org/10.1007/978-3-030-36126-6
  • Copyright Information Springer Nature Switzerland AG 2020
  • Publisher Name Springer, Cham
  • eBook Packages Business and Management
  • Print ISBN 978-3-030-36125-9
  • Online ISBN 978-3-030-36126-6
  • Series Print ISSN 2198-7246
  • Series Online ISSN 2198-7254
  • Buy this book on publisher's site
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