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Eurasian Business Perspectives

Proceedings of the 25th Eurasia Business and Economics Society Conference

  • Mehmet Huseyin Bilgin
  • Hakan Danis
  • Ender Demir
  • Meltem Ş. Ucal
Conference proceedings

Part of the Eurasian Studies in Business and Economics book series (EBES, volume 12/2)

Table of contents

  1. Front Matter
    Pages i-xvii
  2. Management

  3. Marketing

    1. Front Matter
      Pages 157-157
    2. Hanna Kurikko, Pekka Tuominen
      Pages 159-167
    3. Monika Boguszewicz-Kreft, Katarzyna Sokołowska, Ewa Magier-Łakomy, Brigita Janiūnaitė
      Pages 169-183
    4. Katarzyna Sokołowska, Monika Boguszewicz-Kreft, Ewa Magier-Łakomy, Brigita Janiūnaitė
      Pages 185-201
    5. Dagna Siuda, Magdalena Grębosz-Krawczyk
      Pages 203-216
  4. Tourism

  5. Accounting and Finance

    1. Front Matter
      Pages 247-247
    2. Verica Budimir, Ivana Dražić Lutilsky, Maja Letica
      Pages 269-284
    3. Irina Solovjova, Inna Romānova
      Pages 285-298
    4. Michal Buszko, Leszek Dziawgo, Dorota Krupa, Malwina Chojnacka
      Pages 299-316
    5. Oliver W. Wojahn, Jan F. Wilms
      Pages 317-325
    6. Liudmila A. Guzikova
      Pages 343-355
    7. Dariusz Piotrowski
      Pages 357-367

About these proceedings

Introduction

This volume of Eurasian Studies in Business and Economics presents selected theoretical and empirical papers from the 25th Eurasia Business and Economics Society (EBES) Conference, held in Berlin, Germany, in May 2018. Covering diverse areas of business and management from different geographic regions, the book focuses on current topics such as consumer engagement, consumer loyalty, travel blogging, and AirBnB's marketing communication strategy, as well as healthcare project evaluation and Industry 4.0. It also includes related studies that analyze accounting and finance aspects like bank reliability and the bankruptcy risks of equity crowdfunding start-ups.


Keywords

Healthcare Project Evaluation Crowdfunding Start-ups Consumer Engagement Industry 4.0 Bank Reliability Consumer's Loyalty Air BNB Marketing Travel Blogging Bankruptcy Risk Communication Strategy

Editors and affiliations

  • Mehmet Huseyin Bilgin
    • 1
  • Hakan Danis
    • 2
  • Ender Demir
    • 3
  • Meltem Ş. Ucal
    • 4
  1. 1.Faculty of Political SciencesIstanbul Medeniyet UniversityIstanbulTurkey
  2. 2.MUFG Union BankSan FranciscoUSA
  3. 3.Faculty of TourismIstanbul Medeniyet UniversityIstanbulTurkey
  4. 4.Faculty of EconomicsKadir Has UniversityFatihTurkey

Bibliographic information

  • DOI https://doi.org/10.1007/978-3-030-35051-2
  • Copyright Information Springer Nature Switzerland AG 2020
  • Publisher Name Springer, Cham
  • eBook Packages Business and Management
  • Print ISBN 978-3-030-35050-5
  • Online ISBN 978-3-030-35051-2
  • Series Print ISSN 2364-5067
  • Series Online ISSN 2364-5075
  • Buy this book on publisher's site