The Battle for Standardised Cigarette Packaging in Europe

Multi-Level Governance, Policy Transfer and the Integrated Strategy of the Global Tobacco Industry

  • Benjamin Hawkins
  • Chris Holden
  • Sophie Mackinder

Part of the Palgrave Studies in Public Health Policy Research book series (PSPHPR)

Table of contents

  1. Front Matter
    Pages i-xiv
  2. Benjamin Hawkins, Chris Holden, Sophie Mackinder
    Pages 1-15
  3. Benjamin Hawkins, Chris Holden, Sophie Mackinder
    Pages 17-44
  4. Benjamin Hawkins, Chris Holden, Sophie Mackinder
    Pages 45-76
  5. Benjamin Hawkins, Chris Holden, Sophie Mackinder
    Pages 77-101
  6. Benjamin Hawkins, Chris Holden, Sophie Mackinder
    Pages 103-125
  7. Benjamin Hawkins, Chris Holden, Sophie Mackinder
    Pages 127-146
  8. Back Matter
    Pages 147-154

About this book


"This book is essential reading for researchers of tobacco policy change. Too many studies simply complain that change is too slow because tobacco companies are too powerful and politicians lack the will to challenge them. This book goes much further, to help us understand not just industry strategy but the policy processes in which policy advocates engage, learn from each other, and help create essential global tobacco policy change."
—Paul Cairney, University of Stirling, UK

"This book is rare in making genuinely significant contributions across both public health and policy studies. By focusing on the battle for standardised packs, it engagingly addresses one of the most prominent recent innovations in health policy that has relevance both beyond Europe and across multiple spheres of health policy. In doing so, it also offers an innovative analysis of the role of transnational corporations in policy transfer."
—Jeff Collin, University of Edinburgh, UK

This book analyses the battle for standardised cigarette packaging (‘plain packaging’) in Europe, using the concepts of multi-level governance and policy transfer. It analyses the strategies of policy makers, non-governmental organisations and transnational tobacco companies in attempting either to advance or to block the introduction of standardised packaging. Taking a global and multi-level approach, it analyses these struggles within European Union institutions, EU member states, and across jurisdictions, as NGOs and tobacco companies worked transnationally to counter each other. As well as presenting original empirical research, the book provides new theoretical insights into policy transfer processes, particularly within multi-level polities, showing how transnational corporations can have dramatic effects on these processes. The book will appeal equally to public health researchers, policy analysts and political scientists.

Benjamin R. Hawkins is Assistant Professor in the Department of Global Health and Development at the London School of Hygiene and Tropical Medicine, UK. 

Chris Holden is Reader in International Social Policy at the University of York, UK. 

Sophie Mackinder is Associate Lecturer in International Development and Global Social Policy at the University of York, UK. 


standardised tobacco packaging plain packaging transnational tobacco companies cigarettes multi-level governance policy transfer policy learning corporations tobacco control EU Tobacco Products Directive European Commission European Parliament Ireland European Union Australia non-governmental organisations methods strategy litigation

Authors and affiliations

  • Benjamin Hawkins
    • 1
  • Chris Holden
    • 2
  • Sophie Mackinder
    • 3
  1. 1.London School of Hygiene & Tropical MedicineLondonUK
  2. 2.University of YorkYorkUK
  3. 3.Social Policy and Social WorkUniversity of YorkYorkUK

Bibliographic information

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