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Target in Control

Social Influence as Distributed Information Processing

  • Andrzej K. Nowak
  • Robin R. Vallacher
  • Agnieszka Rychwalska
  • Magdalena Roszczyńska-Kurasińska
  • Karolina Ziembowicz
  • Mikolaj Biesaga
  • Marta Kacprzyk-Murawska
Book

Part of the SpringerBriefs in Complexity book series (BRIEFSCOMPLEXITY)

Table of contents

  1. Front Matter
    Pages i-x
  2. Andrzej Nowak, Robin Vallacher, Agnieszka Rychwalska, Magdalena Roszczyńska-Kurasińska, Karolina Ziembowicz, Mikołaj Biesaga et al.
    Pages 1-24
  3. Andrzej Nowak, Robin Vallacher, Agnieszka Rychwalska, Magdalena Roszczyńska-Kurasińska, Karolina Ziembowicz, Mikołaj Biesaga et al.
    Pages 25-40
  4. Andrzej Nowak, Robin Vallacher, Agnieszka Rychwalska, Magdalena Roszczyńska-Kurasińska, Karolina Ziembowicz, Mikołaj Biesaga et al.
    Pages 41-66
  5. Back Matter
    Pages 67-80

About this book

Introduction

This concise monograph introduces and examines social influence from the perspective of the so-called target, rather than from the source, thus providing for the first time a bidirectional account of this pervasive social phenomenon, further bridging  simple micro-level dyadic interaction rules with macro-level properties of the (social) system. This integrative approach allows for advanced models of influence to be developed in both the social and natural sciences (e.g. social animals). In particular, when used to investigate emergent properties of social change, this approach shows that social transitions occur as “bubbles of new” in the “sea of old.” 

While in the traditional view influence is synonymous with achieving power and control over others, the present approach to social influence puts the emphasis on the target’s motives and strategies. Here, the target may actively seek out influence to help forge opinions and achieve guidance regarding courses of action. In this process, the target observes others, models their thought and behavior, and asks for information and opinions. In this broadened perspective, the processes of social influence enables those being influenced (the targets) to use the knowledge and processing capacity of influence sources to maximize their access to information, minimize their processing effort, while optimizing their own functioning and that of the social system in which they evolve.

This short text addresses above all scientists interested in social influence in the fields of psychology, sociology, economy, marketing, and biology. However, also researchers interested in modeling social processes, especially opinion dynamics and social change, such as computer scientists, physicists and applied mathematicians will benefit from the insights provided.

Keywords

Regulatory theory of social influence Social systems science Dynamical Theory of Social Impact Emergent properties of social change Psychology of persuasion

Authors and affiliations

  • Andrzej K. Nowak
    • 1
  • Robin R. Vallacher
    • 2
  • Agnieszka Rychwalska
    • 3
  • Magdalena Roszczyńska-Kurasińska
    • 4
  • Karolina Ziembowicz
    • 5
  • Mikolaj Biesaga
    • 6
  • Marta Kacprzyk-Murawska
    • 7
  1. 1.Department of Psychology Institute for Social StudiesUniversity of WarsawWarsawPoland
  2. 2.Department of PsychologyFlorida Atlantic UniversityBoca RatonUSA
  3. 3.The Robert Zajonc Institute for Social StudiesUniversity of WarsawWarsawPoland
  4. 4.The Robert Zajonc Institute for Social StudiesUniversity of WarsawWarsawPoland
  5. 5.The Maria Grzegorzewska UniversityWarsawPoland
  6. 6.The Robert Zajonc Institute for Social StudiesUniversity of WarsawWarsawPoland
  7. 7.The Robert Zajonc Institute for Social StudiesUniversity of WarsawWarsawPoland

Bibliographic information

  • DOI https://doi.org/10.1007/978-3-030-30622-9
  • Copyright Information The Author(s), under exclusive licence to Springer Nature Switzerland AG 2019
  • Publisher Name Springer, Cham
  • eBook Packages Behavioral Science and Psychology
  • Print ISBN 978-3-030-30621-2
  • Online ISBN 978-3-030-30622-9
  • Series Print ISSN 2191-5326
  • Series Online ISSN 2191-5334
  • Buy this book on publisher's site