Social Media and Elections in Africa, Volume 1

Theoretical Perspectives and Election Campaigns

  • Martin N. Ndlela
  • Winston Mano

Table of contents

  1. Front Matter
    Pages i-xv
  2. Martin N. Ndlela, Winston Mano
    Pages 1-12
  3. Allen Munoriyarwa, Collen Chambwera
    Pages 75-96
  4. Maxwell V. Mthembu, Carolyne M. Lunga
    Pages 177-193
  5. Akwasi Bosompem Boateng, Donal Patrick McCracken, Musara Lubombo
    Pages 215-232
  6. Back Matter
    Pages 233-237

About this book


This book brings together fresh evidence and new theoretical frameworks in a unique analysis of the increasing role of social media in political campaigns and electoral processes across Africa. Supported by contemporary and historical cases studies, it engages with the main drives behind the various appropriations of social media for election campaigns, organization, and voter mobilization. Contributors in this volume delve into changing and complex aspects of social media, offering an appraisal of theoretical perspectives and examining fascinating case studies which social media use is redefining elections across Africa. Contributions show that new media ecologies are resulting in new policy regimes, user behaviors, and communication models that have implications for electoral processes. The book also provides preliminary analysis of emerging forms of algorithm-driven campaigns, fake news, information distortions and other methods that undermine electoral democracy in Africa.


social media African elections political communication democratisation digital media

Editors and affiliations

  • Martin N. Ndlela
    • 1
  • Winston Mano
    • 2
  1. 1.Inland Norway University of Applied SciencesElverumNorway
  2. 2.University of Westminster, Harrow CampusLondonUK

Bibliographic information

  • DOI
  • Copyright Information The Editor(s) (if applicable) and The Author(s), under exclusive license to Springer Nature Switzerland AG 2020
  • Publisher Name Palgrave Macmillan, Cham
  • eBook Packages Literature, Cultural and Media Studies
  • Print ISBN 978-3-030-30552-9
  • Online ISBN 978-3-030-30553-6
  • Buy this book on publisher's site