Table of contents
About this book
Otto Eibl is Assistant Professor at the Department of Political Science, Masaryk University, Czech Republic. His research focuses on political communication, branding and marketing, and he also teaches courses on these subjects.
Miloš Gregor is Assistant Professor at the Department of Political Science, Masaryk University, Czech Republic. His research interests include political marketing, branding, and public relations in politics. He teaches courses on political communication and marketing, propaganda, disinformation, and fake news.
Editors and affiliations
- DOI https://doi.org/10.1007/978-3-030-27693-5
- Copyright Information The Editor(s) (if applicable) and The Author(s), under exclusive licence to Springer Nature Switzerland AG 2019
- Publisher Name Palgrave Macmillan, Cham
- eBook Packages Literature, Cultural and Media Studies Literature, Cultural and Media Studies (R0)
- Print ISBN 978-3-030-27692-8
- Online ISBN 978-3-030-27693-5
- Series Print ISSN 2662-589X
- Series Online ISSN 2662-5903
- Buy this book on publisher's site