John Pearce and the Rise of the Mass Food Market in London, 1870–1930

  • David W. Gutzke

Table of contents

  1. Front Matter
    Pages i-xv
  2. David W. Gutzke
    Pages 1-20
  3. David W. Gutzke
    Pages 21-48
  4. David W. Gutzke
    Pages 49-67
  5. David W. Gutzke
    Pages 97-121
  6. David W. Gutzke
    Pages 123-152
  7. David W. Gutzke
    Pages 153-182
  8. David W. Gutzke
    Pages 183-201
  9. David W. Gutzke
    Pages 203-218
  10. David W. Gutzke
    Pages 219-236
  11. Back Matter
    Pages 237-257

About this book


At the center of sweeping change to food retailing practices in Victorian and Edwardian England lies one man: John Pearce. An innovative businessman and a quintessential rags-to-riches success story, Pearce was at the forefront of the rise of the mass food market in London. With his catering company Pearce & Plenty, he fed millions of workers who wanted fast, nutritious, and tasty food. David W. Gutzke mines a wide range of primary sources to offer a portrait of a pivotal figure in London and a leader of the temperance catering movement who had “done more than can be readily recognised to render London a sober city.”  By studying Pearce’s companies as well as those of his competitors, this book documents a half century of changing consumption habits in London.


food history of Victorian England mass marketing of food John Pearce food business and marketing urban food history temperance food retailing practices Victorian London coffee public house movement British Tea Table Company London teashops working-class consumers

Authors and affiliations

  • David W. Gutzke
    • 1
  1. 1.Missouri State UniversitySpringfieldUSA

Bibliographic information

  • DOI
  • Copyright Information The Editor(s) (if applicable) and The Author(s) 2019
  • Publisher Name Palgrave Macmillan, Cham
  • eBook Packages History History (R0)
  • Print ISBN 978-3-030-27094-0
  • Online ISBN 978-3-030-27095-7
  • Buy this book on publisher's site