Accurate Case Outcome Modeling

Entrepreneur Policy, Management, and Strategy Applications

  • Arch G. Woodside

Table of contents

  1. Front Matter
    Pages i-xvii
  2. Olajumoke A. Awe, Arch G. Woodside, Sridhar Nerur, Edmund Prater
    Pages 25-55
  3. Gábor Nagy, Carol M. Megehee, Arch G. Woodside
    Pages 57-94
  4. April J. Spivack, Arch G. Woodside
    Pages 95-114
  5. Arch G. Woodside, Carol M. Megehee, Lars Isaksson, Graham Ferguson
    Pages 185-246
  6. Back Matter
    Pages 247-255

About this book


This volume advocates accurate case outcome prediction that does not rely on symmetric modeling. To that end, it provides theory construction and testing applications in several sub-disciplines of business and the social sciences to illustrate how to move away from symmetric theory construction. Each chapter constructs case outcome theory and includes empirical analysis of outcomes. Chapter 1 provides a foundation of symmetric variable directional-relationship theory construction and null hypothesis significance testing versus asymmetric case outcome theory construction and somewhat precise outcome testing, while Chapters 2–6 investigate these principles through a range of applications.

This volume will be very useful to researchers and professionals in manufacturing, service, consulting, management, marketing, organizational studies, and more. It will also be an excellent resource for advanced statistics students in building and testing case outcome models. Data sets are included so that readers can replicate findings presented in each chapter, and grow to present and test additional theories.


asymmetric case-level computing-with-words configurations forecasting outcomes predictive validation

Editors and affiliations

  • Arch G. Woodside
    • 1
  1. 1.Yonsei Frontier LabYonsei UniversitySeoulKorea (Republic of)

Bibliographic information

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