Design Thinking for Strategy

Innovating Towards Competitive Advantage

  • Claude¬†Diderich

Part of the Management for Professionals book series (MANAGPROF)

Table of contents

  1. Front Matter
    Pages i-xii
  2. The Concepts and Theories Behind Innovative Strategy Design

  3. A Structured Approach to Strategy Development

  4. Laying the Foundation for a Successful Strategy

  5. Iteratively Developing the Business Model Underlying the Strategy

  6. Exposing the Designed Strategy to the Competitive Environment

  7. Back Matter
    Pages 215-219

About this book


The business environment is changing more rapidly than ever before, and new business ideas are emerging. This book discusses applying insights from design thinking to craft novel strategies that satisfy customer needs, make use of the available capabilities, integrate requirements for financial success and provide competitive advantage.

It guides readers through the jungle encountered when developing a strategy for sustained growth and profitability. It addresses strategy design in a holistic way by applying abductive reasoning, iteratively observing customers and focusing on empathy, as well as prototyping ideas and using customers to validate them.

Uniquely applying insights from design thinking to strategy, this book is a must-read for graduates, MBAs and executives interested in innovation and strategy, as well as corporate strategists, innovation managers, business analysts and consultants.


Design Thinking Business model innovation Human-centered design Competitive advantage Strategy development process Business strategy development Creative strategy Start-up firms Ethnography

Authors and affiliations

  • Claude¬†Diderich
    • 1
  1. 1.innovate.d llcRichterswilSwitzerland

Bibliographic information

Industry Sectors
Finance, Business & Banking