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Brands and Cultural Analysis

  • Arthur Asa┬áBerger
Book

Table of contents

  1. Front Matter
    Pages i-xxiii
  2. Theoretical Considerations

    1. Front Matter
      Pages 1-1
    2. Arthur Asa Berger
      Pages 3-7
    3. Arthur Asa Berger
      Pages 9-17
    4. Arthur Asa Berger
      Pages 19-33
    5. Arthur Asa Berger
      Pages 35-45
    6. Arthur Asa Berger
      Pages 47-55
    7. Arthur Asa Berger
      Pages 57-65
    8. Arthur Asa Berger
      Pages 67-74
    9. Arthur Asa Berger
      Pages 75-85
  3. Applications

    1. Front Matter
      Pages 87-87
    2. Arthur Asa Berger
      Pages 89-97
    3. Arthur Asa Berger
      Pages 99-105
    4. Arthur Asa Berger
      Pages 107-118
    5. Arthur Asa Berger
      Pages 119-126
    6. Arthur Asa Berger
      Pages 127-135
    7. Arthur Asa Berger
      Pages 137-146
    8. Arthur Asa Berger
      Pages 147-153
    9. Arthur Asa Berger
      Pages 155-161
  4. Back Matter
    Pages 163-177

About this book

Introduction

This book, written in an accessible style with numerous illustrations and with drawings by the author, discusses what brands are and the role brands play in American society and consumer cultures, in general. The book uses a cultural studies approach and draws upon concepts and theories from semiotics, psychoanalytic theory, sociological theory, discourse theory, and other related fields.  It also quotes from a number of important thinkers whose ideas offer insights into various aspects of brands. Brands has chapters on topics such as what brands are, their role in society, brands and the psyche, brands and history, language and brands, the marketing of brands, brands and logos, the branded self, San Francisco and Japan as brands, brand sacrality, multi-modal discourse analysis and brands, and competition among brands. 

Keywords

self-branding branding and marketing national brands culture and society visual branding

Authors and affiliations

  • Arthur Asa┬áBerger
    • 1
  1. 1.Department of Broadcast and Electronic Communication ArtsSan Francisco State UniversitySan FranciscoUSA

Bibliographic information

  • DOI https://doi.org/10.1007/978-3-030-24709-6
  • Copyright Information The Editor(s) (if applicable) and The Author(s), under exclusive license to Springer Nature Switzerland AG 2019
  • Publisher Name Palgrave Pivot, Cham
  • eBook Packages Literature, Cultural and Media Studies
  • Print ISBN 978-3-030-24708-9
  • Online ISBN 978-3-030-24709-6
  • Buy this book on publisher's site
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