International Business and Emerging Economy Firms

Volume I: Universal Issues and the Chinese Perspective

  • Marin A. Marinov
  • Svetla T. Marinova
  • Jorma A. Larimo
  • Tiina Leposky

Table of contents

  1. Front Matter
    Pages i-xvii
  2. Marin A. Marinov, Svetla T. Marinova, Jorma A. Larimo, Tiina Leposky
    Pages 1-15
  3. Universal Issues Concerning Emerging Economy Firms

  4. Specifics of Chinese Firms and Chinese Context

  5. Back Matter
    Pages 253-259

About this book


How do firms from emerging economies strive for the internationalization of their business? This comprehensive two-volume collection tackles this question by taking a closer look at underexplored issues, including bottom of the pyramid (BoP) business models, value creation and co-creation, employee commitment and the ‘born global’ concept. Taking both a geographic and thematic approach to the topic, the first volume addresses universal challenges such as inclusive innovation, the ethics of corporate leadership, and knowledge management, and also places a special emphasis on China. Providing an overview of the strategies and operations involved in internationalizing Chinese firms, this book is an essential read for those researching emerging markets and globalization in general, as well as Asian Business more specifically.


Multinational Enterprises Internationalization Asia Asian Business International business relationships globalization MNCs employee commitment born global

Editors and affiliations

  • Marin A. Marinov
    • 1
  • Svetla T. Marinova
    • 2
  • Jorma A. Larimo
    • 3
  • Tiina Leposky
    • 4
  1. 1.Department of Business and ManagementAalborg UniversityAalborgDenmark
  2. 2.Aalborg Business SchoolAalborg UniversityAalborgDenmark
  3. 3.Faculty of Business StudiesUniversity of VaasaVaasaFinland
  4. 4.School of Marketing and CommunicationUniversity of VaasaVaasaFinland

Bibliographic information

  • DOI
  • Copyright Information The Editor(s) (if applicable) and The Author(s), under exclusive license to Springer Nature Switzerland AG, part of Springer Nature 2020
  • Publisher Name Palgrave Macmillan, Cham
  • eBook Packages Business and Management Business and Management (R0)
  • Print ISBN 978-3-030-24481-1
  • Online ISBN 978-3-030-24482-8
  • Series Print ISSN 2662-1185
  • Series Online ISSN 2662-1193
  • Buy this book on publisher's site
Industry Sectors
Finance, Business & Banking