Innovation, Technology, and Market Ecosystems

Managing Industrial Growth in Emerging Markets

  • Rajagopal
  • Ramesh Behl

Table of contents

  1. Front Matter
    Pages i-xxix
  2. Industry and Technology Management

    1. Front Matter
      Pages 29-29
    2. M. V. N. Naga Lakshmi, Y. V. N. Sai Sricharan, T. Vijayakumar
      Pages 51-64
  3. Corporate Financial Management

  4. Human Resources Management

  5. Macro-Economic and Social Factors

    1. Front Matter
      Pages 221-221
    2. Pooja Gupta, Vikku Aggarwal, Karan Champaneri, Kritika Narayan
      Pages 223-239
    3. Rohit Vishal Kumar
      Pages 265-281
    4. Suresh Mony, Narayani Ramachandran
      Pages 283-304
  6. Marketing Management and Enterprise Effectiveness

  7. Back Matter
    Pages 405-407

About this book


This edited book brings together international insights for raising rich discussion on industrial growth in the twenty-first century with a focus on the Industry 4.0 drive in the global marketplace, which is driven by innovations, technology, and digital drives. It delineates multiple impacts on business-to-business, business-to-consumers, the global-local business imperatives, and on the national economy. The chapters critically analyze the convergence of technology, business practices, public policies, political ideologies, and consumer values for improving business performance in the context of Industry 4.0 developments. This contribution will enrich knowledge on contemporary business strategies towards automation and digitization process in manufacturing, services, and marketing organizations. The discussions across the chapters contemplate developing new visions and business perspectives to match with the changing priorities of industries in the emerging markets.


Industrial development digitization business growth industry competitiveness Internet of Things regional economics industry 4.0 automation microfinance big data corporate social responsibility strategic HR brand literacy customer relationship management CRM social media

Editors and affiliations

  • Rajagopal
    • 1
  • Ramesh Behl
    • 2
  1. 1.EGADE Business SchoolMexico CityMexico
  2. 2.International Management InstituteBhubaneswarIndia

Bibliographic information

Industry Sectors
Chemical Manufacturing
Consumer Packaged Goods
Materials & Steel
Finance, Business & Banking