Management Practices in Asia

Case Studies on Market Entry, CSR, and Coaching

  • Christiane Prange
  • Ralph Kattenbach

Table of contents

  1. Front Matter
    Pages i-vi
  2. Introduction

    1. Front Matter
      Pages 1-1
    2. Ralph Kattenbach, Christiane Prange
      Pages 11-23
  3. Aspiring Global Giants

  4. Ethnocentrism Revisited

  5. Corporate Social Responsibility on the Move

  6. Coaching in Asia

    1. Front Matter
      Pages 217-217
    2. Ralph Kattenbach, Mila Dorosh
      Pages 219-228
    3. Bettina Al-Sadik-Lowinski, Ralph Kattenbach
      Pages 239-251
    4. Annette Metz
      Pages 253-266
  7. Conclusion

    1. Front Matter
      Pages 267-267
    2. Ralph Kattenbach
      Pages 269-276

About this book


Asia is a continent of contradictions and boundaries; it offers exciting business opportunities, but is also characterized by unpredictability and conflict. While flexibility and creativity are in the DNA of many startups in China, major players like Xiaomi and Alibaba have also emerged as global giants, challenging established global competitors. The authors of this book show that these companies are crossing various boundaries – between cultures, mindsets, and perspectives. At the same time, Western companies entering Asian markets face challenges that are very different from those on their home turf. 

This book addresses the needs of current and future managers doing business in Asia, who need to understand the individual, social and business challenges that can arise from crossing boundaries. The respective case studies provide essential insights on how several Asian companies have made impressive strides towards becoming established players; how the revival of local brands and growing pride in local products has become a major challenge for global competition; how the need to actively practice corporate social responsibility in Asian markets is currently challenging many companies; and how the need for individual and team coaching among the members of management to support a company’s development has grown tremendously, calling for new solutions.


Market-entry boundaries in Asia Cultural hurdles in doing business in asia China’s belt and road initiative Global economic corridors Geostrategic influence of Asian countries Evolution of multinational corporations Social systems in Asia Social-psychology of Asian business Boundary-less organizations Case studies on Asian business

Editors and affiliations

  • Christiane Prange
    • 1
  • Ralph Kattenbach
    • 2
  1. 1.School of Economics and ManagementTongji UniversityShanghaiChina
  2. 2.School of Economics and ManagementTongji UniversityShanghaiChina

Bibliographic information

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