© 2019

Transforming Organizations

Narrative and Story-Based Approaches

  • Jacques Chlopczyk
  • Christine Erlach


  • Provides an effective framework for designing future-shaping strategies using a narrative approach in organizations

  • Includes numerous case studies and examples of practice from storytelling experts across the world

  • Presents a comprehensive overview of narratives to understand its roots, strengths and opportunities


Part of the Management for Professionals book series (MANAGPROF)

Table of contents

  1. Front Matter
    Pages i-viii
  2. Jacques Chlopczyk, Christine Erlach
    Pages 1-8

About this book


Achieving true change and innovation depends on our ability to re-imagine and re-author the futures we want our organizations to have – and to open new perspectives and new ways of thinking, being and doing in the process. Narrative approaches and storytelling are powerful tools that can help us create a new future for branding and marketing, change, leadership, organizational learning and development.

Gathering contributions by scholars and practitioners from various disciplines, this book provides a unique overview of an emerging field of practice in organizations and communities. Rooted in a narrative conceptual framework, the respective papers describe a broad range of trans-disciplinary applications, tools and methods for effectively working with stories. 


Storytelling and Narratives in organizations Corporate communications with narratives Cultural approaches to management communication Metaphorical storytelling in companies Marketing by storytelling and naratives Corporate learning by storytelling Effectiveness of corporate videos Employee selection using narrative approach

Editors and affiliations

  • Jacques Chlopczyk
    • 1
  • Christine Erlach
    • 2
  1. 1.Zentrum für systemische Forschung und Beratung GmbHBeyond Storytelling PartnersMannheimGermany
  2. 2.NARRATA ConsultBurscheidGermany

About the editors

Jacques Chlopczyk is an organizational psychologist, systemic consultant, facilitator and author. He works internationally with profit and not–for–profit clients to ignite, facilitate and sustain change in their organizations and teams. He lectures on systemic consulting and change management at the Centre for Systemic Consulting and Research, The University of Trier (Germany) and other institutions. He is initiator and catalyst of the Beyond Storytelling Network and its conference, and is the editor of the book "Beyond Storytelling – Narrative Ansätze und die Arbeit mit Geschichten in Organisationen" (Springer, 2017) .

Christine Erlach studied psychology and systemic therapy. In her past experiences as a lecturer and researcher at the University of Munich (Germany) her studies dealt with power of narrative methods for finding and transporting tacit knowledge and cultural values and beliefs. For the last 20 years she has been using narrative methods to make implicit, experiential knowledge and beliefs tangible, and she advises organizations in knowledge transfer processes. 
She is founder of NARRATA Consult, a network that is specializing in narrative knowledge- and change management. She has authored numerous publications on narrative methods in organizations.

Bibliographic information

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