Transforming Organizations

Narrative and Story-Based Approaches

  • Jacques Chlopczyk
  • Christine Erlach

Part of the Management for Professionals book series (MANAGPROF)

Table of contents

  1. Front Matter
    Pages i-viii
  2. Jacques Chlopczyk, Christine Erlach
    Pages 1-8

About this book


Achieving true change and innovation depends on our ability to re-imagine and re-author the futures we want our organizations to have – and to open new perspectives and new ways of thinking, being and doing in the process. Narrative approaches and storytelling are powerful tools that can help us create a new future for branding and marketing, change, leadership, organizational learning and development.

Gathering contributions by scholars and practitioners from various disciplines, this book provides a unique overview of an emerging field of practice in organizations and communities. Rooted in a narrative conceptual framework, the respective papers describe a broad range of trans-disciplinary applications, tools and methods for effectively working with stories. 


Storytelling and Narratives in organizations Corporate communications with narratives Cultural approaches to management communication Metaphorical storytelling in companies Marketing by storytelling and naratives Corporate learning by storytelling Effectiveness of corporate videos Employee selection using narrative approach

Editors and affiliations

  • Jacques Chlopczyk
    • 1
  • Christine Erlach
    • 2
  1. 1.Zentrum für systemische Forschung und Beratung GmbHBeyond Storytelling PartnersMannheimGermany
  2. 2.NARRATA ConsultBurscheidGermany

Bibliographic information

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