Table of contents
About this book
Achieving true change and innovation depends on our ability to re-imagine and re-author the futures we want our organizations to have – and to open new perspectives and new ways of thinking, being and doing in the process. Narrative approaches and storytelling are powerful tools that can help us create a new future for branding and marketing, change, leadership, organizational learning and development.
Gathering contributions by scholars and practitioners from various disciplines, this book provides a unique overview of an emerging field of practice in organizations and communities. Rooted in a narrative conceptual framework, the respective papers describe a broad range of trans-disciplinary applications, tools and methods for effectively working with stories.
Editors and affiliations
- DOI https://doi.org/10.1007/978-3-030-17851-2
- Copyright Information Springer Nature Switzerland AG 2019
- Publisher Name Springer, Cham
- eBook Packages Behavioral Science and Psychology
- Print ISBN 978-3-030-17850-5
- Online ISBN 978-3-030-17851-2
- Series Print ISSN 2192-8096
- Series Online ISSN 2192-810X
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