Table of contents

  1. Front Matter
    Pages i-xxi
  2. Understanding Purpose-driven Organizations

    1. Front Matter
      Pages 1-1
    2. Carlos Rey, Jon San Cristobal Velasco, Juan Almandoz
      Pages 3-15 Open Access
    3. Carlos Rey, Ivan Malbašić
      Pages 17-27 Open Access
    4. Carlos Rey, Miquel Bastons
      Pages 29-41 Open Access
    5. Carlos Rey, Joan E. Ricart
      Pages 43-56 Open Access
    6. Pablo Cardona, Carlos Rey, Nick Craig
      Pages 57-71 Open Access
  3. Creating Purpose-driven Organizations

    1. Front Matter
      Pages 73-73
    2. Carlos Rey, Nuno Pitta, Donatas Ramonas, Phil Sotok
      Pages 75-86 Open Access
    3. Carlos Rey, Frederic Marimon, Marta Mas-Machuca
      Pages 87-96 Open Access
    4. Carlos Rey, Juan Almandoz, Alex Montaner
      Pages 97-106 Open Access
    5. Clara Fontán, Ángel Alloza, Carlos Rey
      Pages 107-118 Open Access
    6. Alvaro Lleo, Carlos Rey, Nuria Chinchilla
      Pages 119-130 Open Access
  4. Carlos Rey, Juan Almandoz, Alex Montaner
    Pages C1-C1 Open Access
  5. Back Matter
    Pages 131-138

About this book


“Today, it is impossible to generate trust, reputation or stakeholder commitment without an authentic and coherent purpose. This book illustrates the strategic importance of creating purpose, and underlines how the future of business lies at the intersection of generating profit and creating societal value.”

Jaume Giró, Chairman of Corporate Excellence – Centre for Reputation Leadership and CEO, “la Caixa” Banking Foundation


Purpose-driven Organizations is the most comprehensive discussion of purpose available. If you are looking for the cutting edge of academic research, this is your go-to resource.”

—Claudine Gartenberg, Assistant Professor at Wharton, University of Pennsylvania, USA


“This book is the work of one of the pioneers in advocating a deep sense of mission in businesses: the result of over 20 years of consulting with companies across countries and industries, and academic study that has been tirelessly researched”

Alberto Ribera, Senior Lecturer and Director of Executive Coaching, IESE Business School, Spain

A higher purpose is not simply about profit. Symbolising the motivations of our actions and efforts, it reflects something much more aspirational and contributes to our global society. 

This open access book offers novel solutions to ensure employees support a wider organizational meaning whilst guaranteeing that the company benefits from the employee’s individual sense of purpose. Advocating a shift from previous models and theories, this book contributes to debate and offers insight for both scholars and practitioners. The chapters bring together academic rigour and practical models to help readers distinguish between the fads and influential strategies.

Exploring the development of purpose at each level of business, from strategy and leadership to communication, this book avoids theoretical jargon and provides new approaches to building sustainable purpose-driven organizations.


Meaningful organizations Humanistic Management Ethical Management Leadership Future of Work Open Access

Editors and affiliations

  • Carlos Rey
    • 1
  • Miquel Bastons
    • 2
  • Phil Sotok
    • 3
  1. 1.Chair Management by Missions and Corporate GovernanceUniversitat Internacional de CatalunyaBarcelonaSpain
  2. 2.School of Economics and Social SciencesUniversitat Internacional de CatalunyaBarcelonaSpain
  3. 3.DPMCBarcelonaSpain

Bibliographic information