The Synergy of Business Theory and Practice

Advancing the Practical Application of Scholarly Research

  • Alkis Thrassou
  • Demetris Vrontis
  • Yaakov Weber
  • S. M. Riad Shams
  • Evangelos Tsoukatos

Table of contents

  1. Front Matter
    Pages i-xxiii
  2. Alkis Thrassou, Demetris Vrontis, Yaakov Weber, S. M. Riad Shams, Evangelos Tsoukatos
    Pages 1-12
  3. Paola Signori, Irene Gozzo, Daniel J. Flint, Tyler Milfeld, Bridget Satinover Nichols
    Pages 131-174
  4. Ligita Šimanskienė, Jurgita Paužuolienė, Erika Župerkienė, Mariantonietta Fiore
    Pages 215-237
  5. Hans Rüdiger Kaufmann, Maria Paraschaki, Evangelos Tsoukatos, Dolores Sanchez Bengoa, Michael Czinkota
    Pages 261-283
  6. Back Matter
    Pages 311-316

About this book


The lack of congruence between theory and practice in business remains a widely discussed topic. This lack of synergy is quietly and elusively becoming the Achilles' heel of contemporary scholarly business research and, by extension, of business in general. Focusing on the deviation of means and ends between business theory and practice, this book comprises thirteen chapters, which present an array of theoretical and geographical contexts, and aim to bring scholarly thinking and scientific analysis together with managerial rationale and practical applications. Presenting valuable insights and demonstrating an equalised perception of the theorisation of practice, and reversely, the practicality of theory, this innovative book signifies a new philosophy of scientific work and provides thought-provoking reading for scholars in a range of business sub-disciplines.


Business science Multidisciplinary business studies business practice Industry paradigms Business research

Editors and affiliations

  • Alkis Thrassou
    • 1
  • Demetris Vrontis
    • 2
  • Yaakov Weber
    • 3
  • S. M. Riad Shams
    • 4
  • Evangelos Tsoukatos
    • 5
  1. 1.Department of MarketingUniversity of NicosiaNicosiaCyprus
  2. 2.Department of MarketingUniversity of NicosiaNicosiaCyprus
  3. 3.School of Business AdministrationCollege of ManagementRishon LezionIsrael
  4. 4.Newcastle Business SchoolNorthumbria UniversityNewcastle Upon TyneUK
  5. 5.Department of Accounting and FinanceHellenic Mediterranean UniversityHeraklion, CreteGreece

Bibliographic information

  • DOI
  • Copyright Information The Editor(s) (if applicable) and The Author(s), under exclusive license to Springer Nature Switzerland AG 2019
  • Publisher Name Palgrave Macmillan, Cham
  • eBook Packages Business and Management Business and Management (R0)
  • Print ISBN 978-3-030-17522-1
  • Online ISBN 978-3-030-17523-8
  • Series Print ISSN 2523-8167
  • Series Online ISSN 2523-8175
  • Buy this book on publisher's site
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