© 2019

Toward a Better Understanding of Rule-Breaking Market Behavior

Insights from Performance Breakthroughs in Sports


Part of the Contributions to Management Science book series (MANAGEMENT SC.)

Table of contents

  1. Front Matter
    Pages i-xiii
  2. Ann-Kathrin Veenendaal
    Pages 1-35
  3. Ann-Kathrin Veenendaal
    Pages 37-114
  4. Ann-Kathrin Veenendaal
    Pages 115-196
  5. Ann-Kathrin Veenendaal
    Pages 197-212
  6. Back Matter
    Pages 213-240

About this book


This book analyzes how companies and employees can endogenously, i.e., without hiring external experts or consultants, achieve competitive advantages by deviating from behavioral standards in a productive way. The study explores eight transformative behavioral innovations that shaped the development of sports and, by analogy, uses the findings to advance solutions for prevalent problems in business. By developing triggers to creativity and applying mechanisms on how to overcome innovation resistance, the book gives concrete advice on how to manage the difficult quest of human transformation beyond the imperative of technological innovation.

An original explication of the when and how rule-breaking innovations actually succeed. Using examples from sport, Dr. Veenendaal perceptively distinguishes the attention-grabbing aspect of an innovation from the subsequent struggle for its widespread acceptance. The question now is which managers will be the first to apply the book’s insights to their own innovation challenges.

Prof. J. Edward Russo, Cornell University, Ithaca, NY, USA


Breakthrough Innovation Behavioral Change Value Creation Human Transformation Triggering Change Non-technological Innovation

Authors and affiliations

  1. 1.Steinbeis University BerlinBerlinGermany

About the authors

Ann-Kathrin Veenendaal received her PhD at Steinbeis University Berlin, Germany, where she predominantly focused on the intersection of value creation in business and social impact. Her works cover a broad variety of topics, such as breakthrough innovation, digital transformation, strategic marketing, civic engagement and health services research.

Bibliographic information

  • Book Title Toward a Better Understanding of Rule-Breaking Market Behavior
  • Book Subtitle Insights from Performance Breakthroughs in Sports
  • Authors Ann-Kathrin Veenendaal
  • Series Title Contributions to Management Science
  • Series Abbreviated Title Contributions to Management Science
  • DOI
  • Copyright Information Springer Nature Switzerland AG 2019
  • Publisher Name Springer, Cham
  • eBook Packages Business and Management Business and Management (R0)
  • Hardcover ISBN 978-3-030-16106-4
  • Softcover ISBN 978-3-030-16109-5
  • eBook ISBN 978-3-030-16107-1
  • Series ISSN 1431-1941
  • Series E-ISSN 2197-716X
  • Edition Number 1
  • Number of Pages XIII, 240
  • Number of Illustrations 27 b/w illustrations, 18 illustrations in colour
  • Topics Innovation/Technology Management
    Sports Economics
    Market Research/Competitive Intelligence
  • Buy this book on publisher's site
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