Toward a Better Understanding of Rule-Breaking Market Behavior

Insights from Performance Breakthroughs in Sports

  • Ann-Kathrin Veenendaal

Part of the Contributions to Management Science book series (MANAGEMENT SC.)

Table of contents

  1. Front Matter
    Pages i-xiii
  2. Ann-Kathrin Veenendaal
    Pages 1-35
  3. Ann-Kathrin Veenendaal
    Pages 37-114
  4. Ann-Kathrin Veenendaal
    Pages 115-196
  5. Ann-Kathrin Veenendaal
    Pages 197-212
  6. Back Matter
    Pages 213-240

About this book


This book analyzes how companies and employees can endogenously, i.e., without hiring external experts or consultants, achieve competitive advantages by deviating from behavioral standards in a productive way. The study explores eight transformative behavioral innovations that shaped the development of sports and, by analogy, uses the findings to advance solutions for prevalent problems in business. By developing triggers to creativity and applying mechanisms on how to overcome innovation resistance, the book gives concrete advice on how to manage the difficult quest of human transformation beyond the imperative of technological innovation.

An original explication of the when and how rule-breaking innovations actually succeed. Using examples from sport, Dr. Veenendaal perceptively distinguishes the attention-grabbing aspect of an innovation from the subsequent struggle for its widespread acceptance. The question now is which managers will be the first to apply the book’s insights to their own innovation challenges.

Prof. J. Edward Russo, Cornell University, Ithaca, NY, USA


Breakthrough Innovation Behavioral Change Value Creation Human Transformation Triggering Change Non-technological Innovation

Authors and affiliations

  • Ann-Kathrin Veenendaal
    • 1
  1. 1.Steinbeis University BerlinBerlinGermany

Bibliographic information

  • DOI
  • Copyright Information Springer Nature Switzerland AG 2019
  • Publisher Name Springer, Cham
  • eBook Packages Business and Management
  • Print ISBN 978-3-030-16106-4
  • Online ISBN 978-3-030-16107-1
  • Series Print ISSN 1431-1941
  • Series Online ISSN 2197-716X
  • Buy this book on publisher's site
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