Strategic Innovative Marketing

6th IC-SIM, Pafos, Cyprus 2017

  • Damianos P. Sakas
  • Dimitrios K. Nasiopoulos
Conference proceedings IC-SIM 2017

Part of the Springer Proceedings in Business and Economics book series (SPBE)

Table of contents

  1. Front Matter
    Pages i-xvi
  2. 7th Symposium on Management Challenges (IANOS): Crisis Kills or Links?

    1. Front Matter
      Pages 1-1
    2. Panagiotis Reklitis, Anestis Fotiadis, Panagiotis Trivellas
      Pages 9-16
    3. Ioannis Antoniadis, Maria Stathopoulou, Panagiotis Trivellas
      Pages 25-31
  3. Green Marketing

    1. Front Matter
      Pages 33-33
    2. Matinio Tzitzira, Dimitris Aidonis, Aggeliki Konstantoglou, Dimitris Folinas, Thomas Fotiadis
      Pages 35-41
    3. Aristi Moisidou, Nikos Voulgarakis, Dimitris Folinas, Aggeliki Konstantoglou, Kokmotos Efthymios, Sofia Anastasiadou
      Pages 43-50
  4. Reconsidering the Role of Place in Marketing

    1. Front Matter
      Pages 51-51
    2. Ruben Molina, Melissa Ochoa, Beatriz Ledesma
      Pages 53-57
    3. D. Belias, E. Velissariou, D. Kyriakoy, L. Vasiliadis, C. Mantas, L. Sdrolias et al.
      Pages 59-65
    4. D. Belias, E. Velissariou, L. Vasiliadis, D. Kyriakoy, C. Mantas, K. Varsanis et al.
      Pages 67-74
  5. User Generated Content and Marketing

  6. Market Acceptance

  7. Marketing & Consumer Perceptions

    1. Front Matter
      Pages 129-129
    2. Radovan Bačík, Richard Fedorko, Jakub Horváth, Ján Mihál
      Pages 131-136
    3. Juho-Petteri Huhtala, Iiro Vaniala, Henrikki Tikkanen
      Pages 137-142
    4. Tomasz L. Nawrocki, Danuta Szwajca
      Pages 143-150
    5. Athanasios Raptis, Odysseas Kopsidas, Labrini Motsia, Stefanos Polymenopoulos, Adamadia Simopoulou, Athanasios Gegkas et al.
      Pages 159-168
  8. 3rd Symposium on Business Informatics and Modelling

    1. Front Matter
      Pages 169-171
    2. Apostolos S. Sarlis, Damianos P. Sakas, Panagiotis Reklitis
      Pages 185-193
    3. Fotis Kitsios, Maria Kamariotou, Vicky Manthou
      Pages 203-209
    4. Aristomenis I. Syngelakis, Fotis Kitsios, Maria Kamariotou
      Pages 211-216
  9. 7th Symposium on Integrated Information

    1. Front Matter
      Pages 237-246
    2. Yulia V. Taratukhina, Lyubov A. Tsyganova
      Pages 267-275

About these proceedings


This proceedings volume highlights cutting-edge approaches for contemporary issues evolved in strategic marketing and the integration of theory and practice. It focuses on strategic research and innovative activities in marketing that can be used in everyday operations. The contributions have been divided into eight sections, grouping emerging marketing technologies together in a close examination of practices, problems and trends. The first section examines management challenges which influence societies, cultures, networks, organizations, teams, and individuals. It emphasizes ways business processes foster innovation and facilitate management transitions from dominant structures to more evolutionary, developmental paradigms. The second section discusses the benefits and guidelines to implementation of green marketing strategies. The following section pursues new perspectives of the role of location in marketing and its impact on consumer well-being. The next section explores the impacts of user generated content (UGC) on marketing theories and practice, which is followed by a section identifying how market-based assets can contribute to a sustainable competitive advantage. The sixth section covers understanding consumer perception to make marketing decisions. The final sections promote the use of business informatics and modeling in marketing and also the development of integrating information management in ways that change how people use information to engage in knowledge focused activities. The papers from the proceedings of the 6th International Conference on Strategic Innovative Marketing (IC-SIM 2017) have been written by scientists, researchers, practitioners and students that demonstrate a special orientation in strategic marketing, all of whom aspire to be ahead of the curve based on the pillars of innovation. This proceedings volume shares their recent contributions to the field and showcases their exchange of insights on strategic issues in the science of innovation marketing.


Strategic Marketing Management Social Media Marketing Innovations in Online Marketing Marketing Technological Innovation Marketing Analytics Marketing Information Systems Digital Marketing Mobile Marketing Market Research Marketing and Electronic Commerce Cross-cultural Marketing Consumer Behavior

Editors and affiliations

  • Damianos P. Sakas
    • 1
  • Dimitrios K. Nasiopoulos
    • 2
  1. 1.Faculty of Economics, Management and InformaticsUniversity of PeloponneseTripoliGreece
  2. 2.Faculty of Economics, Management and InformaticsUniversity of PeloponneseTripoliGreece

Bibliographic information

Industry Sectors
Chemical Manufacturing
IT & Software
Consumer Packaged Goods
Finance, Business & Banking