Rethinking Real Estate

A Roadmap to Technology’s Impact on the World’s Largest Asset Class

  • Dror Poleg

Table of contents

  1. Front Matter
    Pages i-xxi
  2. Retail

    1. Front Matter
      Pages 9-9
    2. Dror Poleg
      Pages 11-17
    3. Dror Poleg
      Pages 25-40
    4. Dror Poleg
      Pages 49-52
    5. Dror Poleg
      Pages 53-55
  3. Office

    1. Front Matter
      Pages 57-57
    2. Dror Poleg
      Pages 59-68
    3. Dror Poleg
      Pages 105-106
  4. Housing and Lodging

    1. Front Matter
      Pages 107-107
    2. Dror Poleg
      Pages 109-123
    3. Dror Poleg
      Pages 125-145
    4. Dror Poleg
      Pages 147-161
    5. Dror Poleg
      Pages 163-165
  5. Logistics and Industrial

  6. Back Matter
    Pages 219-306

About this book


Technology is revolutionizing the way real estate is designed, operated, and valued. It is democratizing access to capital and information, changing the way tenants use space, and eroding the power of regulation. Billions of dollars are funding these new real estate technologies and operating models. Value is shifting away from the assets themselves towards those who understand the needs of specific end-users and can use technology to deliver comprehensive, on-demand solutions. With all of these changes, there is a need for a resource that helps those in the industry think differently about their investment, customers, and competition.

This book answers that call, exploring the impact of technology on all asset types— from retail and hospitality projects, through office and residential buildings, to industrial facilities and even agricultural land. It is based on the author’s two decades of experience working across four continents alongside the world’s leading real estate investors, as well as hundreds of conversations with start-up founders and venture capitalists. It provides practitioners with key insights, methodologies, and practical strategies to identify risks, take advantage of emerging opportunities, evaluate new competitors, and transform their organization, project, or venture.

Whether you are a developer, broker, lender, facility manager, designer, or investor, this book is a must-read for all real estate professionals and entrepreneurs.



real estate real estate technology proptech real estate innovation big data branding supply chain logistics industrial real estate real estate asset customer-centric innovation commercial real estate venture capital pop-ups office space remote work

Authors and affiliations

  • Dror Poleg
    • 1
  1. 1.Rethinking Real EstateBrooklynUSA

Bibliographic information

Industry Sectors
Finance, Business & Banking