Table of contents

  1. Front Matter
    Pages i-xix
  2. Guillaume D. Johnson, Kevin D. Thomas, Anthony Kwame Harrison, Sonya A. Grier
    Pages 1-17
  3. Space and Time

  4. Racialization and Intersectionality

  5. Voices and Modes of Understanding

  6. Neoliberalism, Markets and Marketization

  7. Back Matter
    Pages 273-283

About this book


This volume offers a critical, cross-disciplinary, and international overview of emerging scholarship addressing the dynamic relationship between race and markets. Chapters are engaging and accessible, with timely and thought-provoking insights that different audiences can engage with and learn from. Each chapter provides a unique journey into a specific marketplace setting and its sociopolitical particularities including, among others, corner stores in the United States, whitening cream in Nigeria and India, video blogs in Great Britain, and hospitals in France. By providing a cohesive collection of cutting-edge work, Race in the Marketplace contributes to the creation of a robust stream of research that directly informs critical scholarship, business practices, activism, and public policy in promoting racial equity.


racial dynamics race and consumption digital experience of race religious marketing racialized marketing target marketing big data and race racial identity multicultural marketing digital technology food marketing skin whitening racial profiling crowd-based markets

Editors and affiliations

  • Guillaume D. Johnson
    • 1
  • Kevin D. Thomas
    • 2
  • Anthony Kwame Harrison
    • 3
  • Sonya A. Grier
    • 4
  1. 1.Centre National de la Recherche Scientifique (CNRS)Université Paris-DauphineParisFrance
  2. 2.Diederich College of CommunicationMarquette UniversityMilwaukeeUSA
  3. 3.Department of SociologyVirginia TechBlacksburgUSA
  4. 4.Kogod School of BusinessAmerican UniversityWashingtonUSA

Bibliographic information

Industry Sectors
Chemical Manufacturing
Finance, Business & Banking
Consumer Packaged Goods
Oil, Gas & Geosciences