The Internet of Toys

Practices, Affordances and the Political Economy of Children’s Smart Play

  • Giovanna Mascheroni
  • Donell Holloway

Part of the Studies in Childhood and Youth book series (SCY)

Table of contents

  1. Front Matter
    Pages i-xxiii
  2. Giovanna Mascheroni, Donell Holloway
    Pages 1-22
  3. New Toys, New Play, New Childhood?

    1. Front Matter
      Pages 23-23
    2. Jochen Peter, Rinaldo Kühne, Alex Barco, Chiara de Jong, Caroline L. van Straten
      Pages 25-46
    3. Bjorn Nansen, Benjamin Nicoll, Thomas Apperley
      Pages 89-108
  4. Domesticating the Internet of Toys: Practices and Contexts

    1. Front Matter
      Pages 109-109
    2. Lorna Arnott, Ioanna Palaiologou, Colette Gray
      Pages 135-157
    3. Katriina Heljakka, Pirita Ihamäki
      Pages 159-178
  5. Design and Research Methodologies

    1. Front Matter
      Pages 179-179
    2. Maarten Van Mechelen, Bieke Zaman, Lizzy Bleumers, Ilse Mariën
      Pages 181-203
    3. Stéphane Chaudron, Dimitrios Geneiatakis, Ioannis Kounelis, Rosanna Di Gioia
      Pages 223-239
    4. Giovanna Mascheroni, Donell Holloway
      Pages 265-282
  6. The Political Economy of IoToys

    1. Front Matter
      Pages 283-283
    2. Ingrida Milkaite, Eva Lievens
      Pages 285-305
    3. Esther Martínez Pastor, Patricia Núñez
      Pages 307-307
    4. Giovanna Mascheroni, Donell Holloway
      Pages 347-361
  7. Back Matter
    Pages 363-366

About this book


The Internet of Toys (IoToys) is a developing market within our Internet of Things (IoT) ecosystem. This book examines the rise of internet-connected toys and aims to anticipate the opportunities and risks of IoToys before their widespread diffusion. Contributors to this volume each provide a critical analysis of the design, production, regulation, representation and consumption of internet-connected toys.  In order to address the theoretical, methodological and policy questions that arise from the study of these new playthings, and contextualise the diverse opportunities and challenges that IoToys pose to educators, families and children themselves, the chapters engage with notions of mediatization, datafication, robotification, connected and post-digital play. This timely engagement with a key transformation in children’s play will appeal to all readers interested in understanding the social uses and consequences of IoToys, and primarily to researchers and students in children and media, early childhood studies, media and communications, sociology, education, social psychology, law and design. 


learning connected play data software sociology artificial intelligence the internet of things digital sociology

Editors and affiliations

  • Giovanna Mascheroni
    • 1
  • Donell Holloway
    • 2
  1. 1.Department of CommunicationCatholic University of the Sacred HeartMilanItaly
  2. 2.School of Arts and HumanitiesEdith Cowan UniversityMount LawleyAustralia

Bibliographic information