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© 2019

Market-Value Pricing

Definitions, Concepts, and Processes for Market-Value Centric Pricing

Benefits

  • Gives an overview over different concepts and models of pricing

  • Introduces the Blackblot Market-Value Pricing™ Model

  • Provides readers with tools to improve pricing strategies

Book

Part of the SpringerBriefs in Business book series (BRIEFSBUSINESS)

Table of contents

  1. Front Matter
    Pages i-xiii
  2. Gabriel Steinhardt
    Pages 1-3
  3. Gabriel Steinhardt
    Pages 5-9
  4. Gabriel Steinhardt
    Pages 11-18
  5. Gabriel Steinhardt
    Pages 19-43
  6. Gabriel Steinhardt
    Pages 45-49
  7. Gabriel Steinhardt
    Pages 51-52

About this book

Introduction

This book highlights essential concepts, models, and processes that help those responsible for making pricing decisions – whether professionally or privately – to effectively engage in product pricing activities. 
Novel, straightforward and clearly structured, the Blackblot Market-Value Pricing™ Model (MVP Model), introduced in this book, employs a market-value-centric pricing process that offers step-by-step guidance on the managerial decisions that help determine a product’s price. 
This intentionally succinct, highly readable, and practical book provides practitioners with the knowledge and tools they need in order to approach pricing activities in an organized and efficient manner. 

Keywords

Value concept Price-based competition Pricing strategy Pricing influencers Price mix

Authors and affiliations

  1. 1.BlackblotCaesareaIsrael

About the authors

Gabriel Steinhardt is Blackblot's founder and CEO, and a recognized international technology product management expert, author, lecturer, and developer of practical tools and methodologies that increase product managers' productivity.  A marketing and information systems MBA with over two decades of experience in product management with technology products, Gabriel has assumed diverse leadership roles with major corporations and startups in marketing, product management, and technical undertakings. Gabriel is the developer of the Blackblot Product Manager's Toolkit® (PMTK) product management methodology, a globally adopted best practice.

Bibliographic information

  • Book Title Market-Value Pricing
  • Book Subtitle Definitions, Concepts, and Processes for Market-Value Centric Pricing
  • Authors Gabriel Steinhardt
  • Series Title SpringerBriefs in Business
  • Series Abbreviated Title SpringerBriefs in Business
  • DOI https://doi.org/10.1007/978-3-030-10734-5
  • Copyright Information The Author(s), under exclusive license to Springer Nature Switzerland AG 2019
  • Publisher Name Springer, Cham
  • eBook Packages Business and Management Business and Management (R0)
  • Softcover ISBN 978-3-030-10733-8
  • eBook ISBN 978-3-030-10734-5
  • Series ISSN 2191-5482
  • Series E-ISSN 2191-5490
  • Edition Number 1
  • Number of Pages XIII, 52
  • Number of Illustrations 16 b/w illustrations, 0 illustrations in colour
  • Topics Marketing
    Business Finance
    Innovation/Technology Management
    Project Management
  • Buy this book on publisher's site
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