© 2020

Digital Transformation in Business and Society

Theory and Cases

  • Babu George
  • Justin Paul

Table of contents

  1. Front Matter
    Pages i-xvii
  2. Babu George
    Pages 1-11
  3. Maria Lai-Ling Lam, Kei-Wing Wong
    Pages 13-37
  4. Asha Thomas, Meenu Chopra
    Pages 39-60
  5. Frederick Avornyo, Mahmoud Abdulai Mahmoud, Ogechi Adeola, Robert Ebo Hinson, Richard Boateng
    Pages 83-102
  6. Anju Varghese Philip, Zakkariya K. A.
    Pages 113-125
  7. Craig Webster, Stanislav Ivanov
    Pages 127-143
  8. Md. Nur Alam Siddik, Sajal Kabiraj
    Pages 155-168
  9. Tankiso Moloi, Oluwamayowa Olalekan Iredele
    Pages 229-246
  10. Sudipta Kiran Sarkar, Michalis Toanoglou, Babu George
    Pages 273-296
  11. Back Matter
    Pages 297-300

About this book


The digital traces that people leave behind as they conduct their daily lives provide a powerful resource for businesses to better understand the dynamics of an otherwise chaotic society. Digital technologies have become omnipresent in our lives and we still do not fully know how to make the best use of the data these technologies could harness. Businesses leveraging big data appropriately could definitely gain a sustainable competitive advantage. With a balanced mix of texts and cases, this book discusses a variety of digital technologies and how they transform people and organizations. It offers a debate on the societal consequences of the yet unfolding technological revolution and proposes alternatives for harnessing disruptive technologies for the greater benefit of all. This book will have wide appeal to academics in technology management, strategy, marketing, and human resource management.


digital technology big data future studies innovation technology in business organizational change organizational culture digital business

Editors and affiliations

  • Babu George
    • 1
  • Justin Paul
    • 2
  1. 1.Fort Hays State UniversityHaysUSA
  2. 2.University of Puerto RicoSan JuanPuerto Rico

About the editors

Babu George is Associate Professor of Management at Fort Hays State University, USA.

Justin Paul is Professor at Graduate School of Business, University of Puerto Rico, & Rollins College-Florida, USA

Bibliographic information

Industry Sectors
Chemical Manufacturing
IT & Software
Consumer Packaged Goods
Finance, Business & Banking


“In essence, the anthology is thought provoking, well-researched, informative and good read. It is a must reading for those students, teachers, scholars and practitioners who are interested in the areas of business studies, management and social sciences in Asia; and, indeed, given the topics highlighted throughout this book, students, teachers, scholars and practitioners worldwide.” (Saleh Shahriar, Asia Pacific Business Review, March 6, 2020)