© 2019

The Great Facilitator

Reflections on the Contributions of Joseph F. Hair, Jr. to Marketing and Business Research

  • Barry J. Babin
  • Marko Sarstedt

Table of contents

  1. Front Matter
    Pages i-viii
  2. Barry J. Babin, Marko Sarstedt
    Pages 1-7
  3. Colleague, Mentor, and Leader

  4. DBA

  5. Coauthor

    1. Front Matter
      Pages 101-101
    2. Chuck Lamb, O. C. Ferrell
      Pages 103-111
    3. William Black, Barry J. Babin
      Pages 121-130

About this book


This commemorative volume honors the contributions of Prof. Joseph F. Hair, Jr., who through his writings, leadership and mentoring has had a profound influence on marketing and other fields of business research. He is widely known for sidestepping mathematically complex ways of teaching statistical approaches with an eye toward making the tools accessible to the average behavioral researcher. Joe is also a bona fide researcher whose work has had a massive impact on marketing and business research in general. The book provides revealing insights on his works and acknowledges his role as an outstanding teacher and mentor who has shaped generations of researchers.


Joseph F. Hair's contribution to market research Market research and competitive intelligence Research mentorship in marketing Customer relationship management history Family business research history Services marketing research history PhD supervision in management Research leadership in management

Editors and affiliations

  • Barry J. Babin
    • 1
  • Marko Sarstedt
    • 2
  1. 1.Louisiana Tech UniversityRustonUSA
  2. 2.Otto-von-Guericke University MagdeburgMagdeburgGermany

About the editors

Barry J. Babin is Chair and Max P. Watson, Jr. Professor of Business Research at Louisiana Tech University, and Co-Chair of the Board of Governors for the Academy of Marketing Science.  He has authored leading texts in consumer behavior and marketing research and is coauthor of Multivariate Data Analysis (Hair et al., 2006/2010).  Prof. Babin's research focuses on consumers’ realization of value.  He has published previously in the Journal of the Academy of Marketing Research, the Journal of Business Research, the Journal of Marketing, the Journal of Consumer Research, and the International Journal of Wine Business Research, among others.

Marko Sarstedt is chaired professor of Marketing at the Otto-von-Guericke-University Magdeburg (Germany) and adjunct professor at Monash University Malaysia. His main research is in the application and advancement of structural equation modeling methods to further the understanding of consumer behavior and to improve marketing decision-making. His research has been published in journals such as Journal of Marketing Research, Journal of the Academy of Marketing Science, Multivariate Behavioral Research, Organizational Research Methods, MIS Quarterly, and International Journal of Research in Marketing. Marko has co-edited several special issues of leading journals and co-authored several widely adopted textbooks, including “A Primer on Partial Least Squares Structural Equation Modeling (PLS-SEM)” (together with Joe F. Hair, G. Tomas M. Hult, and Christian M. Ringle).

Bibliographic information

  • Book Title The Great Facilitator
  • Book Subtitle Reflections on the Contributions of Joseph F. Hair, Jr. to Marketing and Business Research
  • Editors Barry J. Babin
    Marko Sarstedt
  • DOI
  • Copyright Information Springer Nature Switzerland AG 2019
  • Publisher Name Springer, Cham
  • eBook Packages Business and Management Business and Management (R0)
  • Hardcover ISBN 978-3-030-06030-5
  • eBook ISBN 978-3-030-06031-2
  • Edition Number 1
  • Number of Pages VIII, 212
  • Number of Illustrations 5 b/w illustrations, 61 illustrations in colour
  • Topics Marketing
    Management Education
    Research Skills
  • Buy this book on publisher's site
Industry Sectors
Chemical Manufacturing
Finance, Business & Banking
Consumer Packaged Goods
Oil, Gas & Geosciences