The Great Facilitator

Reflections on the Contributions of Joseph F. Hair, Jr. to Marketing and Business Research

  • Barry J. Babin
  • Marko Sarstedt

Table of contents

  1. Front Matter
    Pages i-viii
  2. Barry J. Babin, Marko Sarstedt
    Pages 1-7
  3. Colleague, Mentor, and Leader

  4. DBA

  5. Coauthor

    1. Front Matter
      Pages 101-101
    2. Chuck Lamb, O. C. Ferrell
      Pages 103-111
    3. William Black, Barry J. Babin
      Pages 121-130
    4. Marko Sarstedt
      Pages 155-164
  6. Global Scholar

    1. Front Matter
      Pages 165-165
    2. Diógenes S. Bido, Dirceu da Silva
      Pages 167-173
    3. Jun-Hwa Cheah (Jacky), Mumtaz Ali Memon, Hiram Ting, Francis Chuah, Ramayah Thurasamy
      Pages 183-192
    4. Walid Chaouali, James Gaskin
      Pages 193-197

About this book


This commemorative volume honors the contributions of Prof. Joseph F. Hair, Jr., who through his writings, leadership and mentoring has had a profound influence on marketing and other fields of business research. He is widely known for sidestepping mathematically complex ways of teaching statistical approaches with an eye toward making the tools accessible to the average behavioral researcher. Joe is also a bona fide researcher whose work has had a massive impact on marketing and business research in general. The book provides revealing insights on his works and acknowledges his role as an outstanding teacher and mentor who has shaped generations of researchers.


Joseph F. Hair's contribution to market research Market research and competitive intelligence Research mentorship in marketing Customer relationship management history Family business research history Services marketing research history PhD supervision in management Research leadership in management

Editors and affiliations

  • Barry J. Babin
    • 1
  • Marko Sarstedt
    • 2
  1. 1.Louisiana Tech UniversityRustonUSA
  2. 2.Otto-von-Guericke University MagdeburgMagdeburgGermany

Bibliographic information

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