© 2019

Digital Business Analysis

  • Discusses various aspects of business analysis work with enough detail and examples, making it suitable for self-study and as a basis for courses on business analysis

  • Covers the entire business analysis process, from external business context to solution evaluation

  • Includes numerous illustrative examples and classroom-tested case studies for students to test their skills and for instructors to use as a basis for discussions or homework/assignments

  • Is aligned with the Business Analysis Body of Knowledge (BABOK Guide) by the International Institute of Business Analysis (IIBA)

  • Frames business analysis within the context of digital technologies

  • Accompanied by a website ( that includes additional resources


Table of contents

  1. Front Matter
    Pages i-xvii
  2. Fredrik Milani
    Pages 1-29
  3. Fredrik Milani
    Pages 31-45
  4. Fredrik Milani
    Pages 47-77
  5. Fredrik Milani
    Pages 79-91
  6. Fredrik Milani
    Pages 93-109
  7. Fredrik Milani
    Pages 111-125
  8. Fredrik Milani
    Pages 127-142
  9. Fredrik Milani
    Pages 143-164
  10. Fredrik Milani
    Pages 165-188
  11. Fredrik Milani
    Pages 189-198
  12. Fredrik Milani
    Pages 199-222
  13. Fredrik Milani
    Pages 223-236
  14. Fredrik Milani
    Pages 237-250
  15. Fredrik Milani
    Pages 251-274
  16. Fredrik Milani
    Pages 275-310
  17. Fredrik Milani
    Pages 321-333
  18. Fredrik Milani
    Pages 335-356
  19. Fredrik Milani
    Pages 357-361

About this book


This book frames business analysis in the context of digital technologies. It introduces modern business analysis techniques, including a selection of those in the Business Analysis Body of Knowledge (BABOK) by the International Institute of Business Analysis (IIBA), and exemplifies them by means of digital technologies applied to solve problems or exploit new business opportunities. It also includes in-depth case studies in which business problems and opportunities, drawn from real-world scenarios, are mapped to digital solutions. The work is summarized in seven guiding principles that should be followed by every business analyst.

This book is intended mainly for students in business informatics and related areas, and for professionals who want to acquire a solid background for their daily work. It is suitable both for courses and for self-study. Additional teaching materials such as lecture videos, slides, question bank, exams, and seminar materials are accessible on the companion web-page.


Business Analysis Business Process Management Business Analysis Body of Knowledge (BABOK Guide) Strategic Analysis and Planning Performance Analysis Requirements Engineering

Authors and affiliations

  1. 1.Information SystemsUniversity of TartuTartuEstonia

About the authors

Fredrik Milani is a Lecturer at the University of Tartu, Estonia. He is also the Program Manager for the Digital Business Analysis module – a set of courses that provide students with a formal study program in business analysis. He has worked as a business analyst for more than a decade before earning his PhD. He has taught business analysis both in academia and as a professional trainer and is currently actively researching digital technologies and business process innovation.

Bibliographic information

Industry Sectors
Consumer Packaged Goods
Finance, Business & Banking