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Speechwriting in Theory and Practice

  • Jens E. Kjeldsen
  • Amos Kiewe
  • Marie Lund
  • Jette Barnholdt Hansen (Deceased)
Book

Part of the Rhetoric, Politics and Society book series (RPS)

Table of contents

  1. Front Matter
    Pages i-viii
  2. Jens E. Kjeldsen, Amos Kiewe, Marie Lund, Jette Barnholdt Hansen
    Pages 1-5
  3. Jens E. Kjeldsen, Amos Kiewe, Marie Lund, Jette Barnholdt Hansen
    Pages 7-25
  4. Jens E. Kjeldsen, Amos Kiewe, Marie Lund, Jette Barnholdt Hansen
    Pages 27-37
  5. Jens E. Kjeldsen, Amos Kiewe, Marie Lund, Jette Barnholdt Hansen
    Pages 39-53
  6. Jens E. Kjeldsen, Amos Kiewe, Marie Lund, Jette Barnholdt Hansen
    Pages 55-74
  7. Jens E. Kjeldsen, Amos Kiewe, Marie Lund, Jette Barnholdt Hansen
    Pages 75-92
  8. Jens E. Kjeldsen, Amos Kiewe, Marie Lund, Jette Barnholdt Hansen
    Pages 93-117
  9. Jens E. Kjeldsen, Amos Kiewe, Marie Lund, Jette Barnholdt Hansen
    Pages 119-131
  10. Jens E. Kjeldsen, Amos Kiewe, Marie Lund, Jette Barnholdt Hansen
    Pages 133-144
  11. Jens E. Kjeldsen, Amos Kiewe, Marie Lund, Jette Barnholdt Hansen
    Pages 145-163
  12. Jens E. Kjeldsen, Amos Kiewe, Marie Lund, Jette Barnholdt Hansen
    Pages 165-176
  13. Jens E. Kjeldsen, Amos Kiewe, Marie Lund, Jette Barnholdt Hansen
    Pages 177-185
  14. Jens E. Kjeldsen, Amos Kiewe, Marie Lund, Jette Barnholdt Hansen
    Pages 187-196
  15. Back Matter
    Pages 197-202

About this book

Introduction

This book provides students, researchers, and practitioners of speechwriting with a unique insight in the theory, history, and practice of speechwriting. The combination of theory and practice with case studies from the United States and Europe makes this volume the first of its kind. The book offers an overview of the existing research and theory, analysing how speeches are written in political and public life, and paying attention to three central subjects of contemporary speechwriting: convincing characterization of the speaker, writing for the ear, and appealing with words to the eye. Chapters address the ethics and the functions of speechwriting in contemporary society and also deliver general instructions for the speechwriting process. This book is recommended reading for professional speechwriters wishing to expand their knowledge of the rhetorical and theoretical underpinnings of speechwriting, and enables students and aspiring speechwriters to gain an understanding of speechwriting as a profession.

Jens E. Kjeldsen is Professor of Rhetoric and Visual Communication at the University of Bergen, Norway.

Amos Kiewe is Professor of Communication and Rhetorical Studies at Syracuse University, USA.

Marie Lund is Associate Professor of Rhetoric at the Aarhus University, Denmark.

Jette Barnholdt Hansen (1966-2017) was Associate Professor of Rhetoric at the University of Copenhagen, Denmark.

Keywords

speechwriting in politics speechwriting in business speechmaking and new media contemporary speechmaking classical theory of rhetoric Aristotle On Rhetoric logography Sophists ethics of speechwriting speaker style principles of rhetorical style genres of speechwriting speechwriting in organizations characterizing the speaker oral aspect of speechwriting visual rhetoric in speechwriting code of ethics functions of speechwriting speechwriting process speechwriting and leadership

Authors and affiliations

  • Jens E. Kjeldsen
    • 1
  • Amos Kiewe
    • 2
  • Marie Lund
    • 3
  • Jette Barnholdt Hansen (Deceased)
  1. 1.Department of Information Science and Media StudiesUniversity of BergenBergenNorway
  2. 2.Department of Communication and Rhetorical StudiesSyracuse UniversitySyracuseUSA
  3. 3.School of Communication and CultureAarhus UniversityAarhusDenmark

Bibliographic information

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