Social Commerce

Consumer Behaviour in Online Environments

  • Rosy Boardman
  • Marta Blazquez
  • Claudia E. Henninger
  • Daniella Ryding

Table of contents

  1. Front Matter
    Pages i-xxi
  2. Nina Bürklin, Claudia E. Henninger, Rosy Boardman
    Pages 1-16
  3. Claudia E. Henninger, Nina Bürklin, Christopher J. Parker
    Pages 17-41
  4. Jenny Cheung, Delia Vazquez, Tony Conway
    Pages 59-81
  5. Claudia E. Henninger, Xiaoli Zhao, Aurelie Le Normand
    Pages 135-152
  6. Shuang Zhou, Helen McCormick, Marta Blazquez, Liz Barnes
    Pages 189-212
  7. Weifang Ding, Claudia E. Henninger, Marta Blazquez, Rosy Boardman
    Pages 235-253
  8. Courtney Chrimes, Rosy Boardman, Claudia E. Henninger
    Pages 255-272
  9. Back Matter
    Pages 273-277

About this book


This timely edited collection offers a multidisciplinary perspective on social commerce, a phenomenon that has gained increasing interest over the last 8 years. Investigating how social media can be used to generate value for brands beyond customer relationship purposes, the skilled authors explore how social media users co-create value for businesses, influence other consumers and generate electronic word-of-mouth (eWOM). Providing insights from practitioners and academics, this book goes further than simply exploring e-commerce and social media, and addresses the real relevance of social commerce in today’s business landscape. With a selection of contemporary case studies and a Foreword written by Inthefrow’s creator, Victoria Magrath, Social Commerce will be an engaging read for those studying consumer behaviour, online marketing, and e-commerce.


brands marketing brand management retailers retail eWOM social media management fashion ecommerce Scommerce

Editors and affiliations

  • Rosy Boardman
    • 1
  • Marta Blazquez
    • 2
  • Claudia E. Henninger
    • 3
  • Daniella Ryding
    • 4
  1. 1.School of MaterialsUniversity of ManchesterManchesterUK
  2. 2.School of MaterialsUniversity of ManchesterManchesterUK
  3. 3.School of MaterialsUniversity of ManchesterManchesterUK
  4. 4.School of MaterialsUniversity of ManchesterManchesterUK

Bibliographic information

  • DOI
  • Copyright Information The Editor(s) (if applicable) and The Author(s) 2019
  • Publisher Name Palgrave Macmillan, Cham
  • eBook Packages Business and Management
  • Print ISBN 978-3-030-03616-4
  • Online ISBN 978-3-030-03617-1
  • Buy this book on publisher's site
Industry Sectors
Chemical Manufacturing
Consumer Packaged Goods