Creative Business and Social Innovations for a Sustainable Future

Proceedings of the 1st American University in the Emirates International Research Conference—Dubai, UAE 2017

  • Miroslav Mateev
  • Panikkos Poutziouris
Conference proceedings

Part of the Advances in Science, Technology & Innovation book series (ASTI)

Table of contents

  1. Front Matter
    Pages i-xi
  2. Cristiana Neto, Inês Dias, Maria Santos, Victor Alves, Filipa Ferraz, João Neves et al.
    Pages 1-10
  3. Murat Akbalık, Melis Zeren, Ömer Sarıgül
    Pages 21-31
  4. Assem Tharwat, Marwa Sabry, Ihab El-Khodary
    Pages 33-38
  5. Hikmat AlRawi, Narcisa Roxana Mosteanu, Ibaa H. Alrawi
    Pages 55-65
  6. Mais Al-Nasa’h, Kimberly Asner-Self
    Pages 85-106
  7. Assem Tharwat, Basma El-Demerdash, Ihab El-Khodary
    Pages 117-122
  8. Bilal Ahmad Pandow, Ali Salem Omar
    Pages 133-142
  9. Alexander V. Prokhorov, Salma K. Marani, Mario R. Luca
    Pages 143-147
  10. Ksenija Dumičić, Berislav Žmuk
    Pages 155-165
  11. Heather Shipman
    Pages 251-253

About these proceedings


The book presents high-quality research papers presented at the 1st AUE International research conference, AUEIRC 2017, organized by the American University in the Emirates, Dubai, held on November 15th-16th, 2017. The book is broadly divided into three sections: Creative Business and Social Innovation, Creative Industries and Social Innovation, Education and Social Innovation. The areas covered under these sections are credit risk assessment and vector machine-based data analytics, entry mode choice for MNE, risk exposure, liquidity and bank performance, modern and traditional asset allocation models, bitcoin price volatility estimation models, digital currencies, cooperative classification system for credit scoring, trade-off between FDI, GDP and unemployment, sustainable management in the development of SMEs, smart art for smart cities, smart city services and quality of life, effective drivers of organizational agility, enterprise product management, DEA modeling with  fuzzy uncertainty, optimization model for stochastic cooperative games, social media advertisement and marketing, social identification, brand image and customer satisfaction, social media and disaster management, corporate e-learning system, learning analytics, socially innovating international education, integration of applied linguistics and business communication in education, cognitive skills in multimedia, creative pedagogies in fashion design education, on-line summative assessment and academic performance, cloud concept and multimedia-based learning in  higher education, hybrid alliances and security risks, industry and corporate security significance, legal regulation and governance. The papers in this book present high-quality original research work, findings and practical development experiences, and solutions for a sustainable future.


Creative Business Social Innovations Mass media and public relations Security and strategic studies Computer Science

Editors and affiliations

  • Miroslav Mateev
    • 1
  • Panikkos Poutziouris
    • 2
  1. 1.American University in the EmiratesDubaiUnited Arab Emirates
  2. 2.UCLan CyprusLarnakaCyprus

Bibliographic information

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