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Inter-Organizational Culture

Linking Relationship Marketing with Organizational Behavior

  • Fabiano Larentis
  • Claudia Simone Antonello
  • Luiz Antonio Slongo

Table of contents

  1. Front Matter
    Pages i-xi
  2. Fabiano Larentis, Claudia Simone Antonello, Luiz Antonio Slongo
    Pages 1-12
  3. Fabiano Larentis, Claudia Simone Antonello, Luiz Antonio Slongo
    Pages 13-26
  4. Fabiano Larentis, Claudia Simone Antonello, Luiz Antonio Slongo
    Pages 27-46
  5. Fabiano Larentis, Claudia Simone Antonello, Luiz Antonio Slongo
    Pages 47-96
  6. Fabiano Larentis, Claudia Simone Antonello, Luiz Antonio Slongo
    Pages 97-101
  7. Back Matter
    Pages 103-105

About this book

Introduction

In order to be developed, inter-organizational relationships, as well as organizational cultures, rely on communication, learning, trust, commitment, and shared meanings and symbols. This book discusses the emergence and development of an inter-organizational culture, in which meanings, beliefs, and values of people from different companies interact. It proposes that inter-organizational culture can be seen as a culture of intersection, because of the association of cultural perspectives between suppliers and intermediaries.   The more the parties are motivated to maintain the relationship,  the more willing they are to invest in that relationship, which minimizes the risk of dissolution, promotes interaction, and contributes to cultural changes.

The authors consider organizational culture through a three-perspective framework involving integration, differentiation, and fragmentation, at the intersection of which inter-organizational culture develops. This book will provide scholars with a better understanding of the connection between relationship marketing and organizational behavior, through the emergence of a specific culture.


Keywords

Relationship Marketing Inter-organizational Relationships trust Cultural Perspectives Boundary Spanners fragmentation Differentiation intergration Inter-organizational Learning organizational culture

Authors and affiliations

  • Fabiano Larentis
    • 1
  • Claudia Simone Antonello
    • 2
  • Luiz Antonio Slongo
    • 3
  1. 1.Universidade Federal do Rio Grande do SulPorto AlegreBrazil
  2. 2.Universidade Federal do Rio Grande do SulPorto AlegreBrazil
  3. 3.Universidade de São PauloSão PauloBrazil

Bibliographic information

  • DOI https://doi.org/10.1007/978-3-030-00392-0
  • Copyright Information The Editor(s) (if applicable) and The Author(s), under exclusive licence to Springer Nature Switzerland AG 2019
  • Publisher Name Palgrave Pivot, Cham
  • eBook Packages Business and Management
  • Print ISBN 978-3-030-00391-3
  • Online ISBN 978-3-030-00392-0
  • Buy this book on publisher's site
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