© 2011

Mass Customization

Engineering and Managing Global Operations

  • Flavio S. Fogliatto
  • Giovani J. C. da Silveira

Part of the Springer Series in Advanced Manufacturing book series (SSAM)

Table of contents

  1. Front Matter
    Pages i-xviii
  2. Mass Customization Contexts

    1. Front Matter
      Pages 1-1
    2. Rebecca Duray
      Pages 29-43
    3. Ian P. McCarthy, Leyland Pitt, Pierre Berthon
      Pages 45-65
  3. Engineering and Management of Mass Customized Products

    1. Front Matter
      Pages 67-67
    2. Nizar Abdelkafi, Margherita Pero, Thorsten Blecker, Andrea Sianesi
      Pages 69-85
    3. Adrian E. Coronado Mondragon, Christian E. Coronado Mondragon
      Pages 87-104
    4. David Ben-Arieh
      Pages 105-124
    5. Sagar Chowdhury, Zahed Siddique
      Pages 125-150
    6. Seung Ki Moon, Timothy W. Simpson, Jun Shu, Soundar R.T. Kumara
      Pages 151-170
  4. Engineering and Management of Processes for Mass Customization

    1. Front Matter
      Pages 193-193
    2. Geraint W. Owen, Jason Matthews, Richard I. McIntosh, Steve J. Culley
      Pages 247-273
    3. Phil Reeves, Chris Tuck, Richard Hague
      Pages 275-289
  5. Mass Customization: Case Studies

    1. Front Matter
      Pages 331-331

About this book


Mass customization (MC) has been hailed as a successful operations strategy across manufacturing and service industries for the past three decades. However, the wider implications of using MC approaches in the broader industrial and economic environment are not yet clearly understood.

Mass Customization: Engineering and Managing Global Operations presents emerging research on the role of MC and personalization in today’s international operations context. The chapters cover MC in the context of global industrial economics and operations. Moreover, the book discusses MC topics that are relevant to the manufacturing and service sectors, such as:
• product platforms;
• learning curve modeling;
• additive manufacturing; and
• service customization.
Case studies in manufacturing (e.g., apparel and transportation) and services (e.g., banking and virtual worlds) are also included.

Mass Customization: Engineering and Managing Global Operations is a valuable text for mass customization researchers and practitioners. Researchers will find a selection of chapters prepared by internationally renowned authors, comprising most of their recent research in MC. Engineering professionals will be drawn by the vivid discussion of operational aspects and methods of MC, as well as by the selection of cases illustrating their practical application.

The Springer Series in Advanced Manufacturing publishes the best teaching and reference material to support students, educators and practitioners in manufacturing technology and management. This international series includes advanced textbooks, research monographs, edited works and conference proceedings covering all subjects in advanced manufacturing. The series focuses on new topics of interest, new treatments of more traditional areas and coverage of the applications of information and communication technology (ICT) in manufacturing.


Customer-driven Manufacturing Global Operations Mass Customization Process Design Service Operations

Editors and affiliations

  • Flavio S. Fogliatto
    • 1
  • Giovani J. C. da Silveira
    • 2
  1. 1.Industrial and Transportation Engineering DepartmentFederal University of Rio Grande do SulPorto AlegreBrazil
  2. 2.Haskayne School of BusinessUniversity of CalgaryCalgaryCanada

About the editors

Flavio S. Fogliatto is Professor of Engineering in the Industrial and Transportation Engineering Department of the Federal University of Rio Grande do Sul, Porto Alegre, Brazil.

Giovani J.C. da Silveira is an associate professor in the Haskayne School of Business at the University of Calgary, Calgary, Canada.

Bibliographic information

Industry Sectors
Chemical Manufacturing
Consumer Packaged Goods
Materials & Steel
Finance, Business & Banking
Oil, Gas & Geosciences