© 2011

Emotional Engineering

Service Development

  • Editors
  • Shuichi Fukuda

Table of contents

  1. Front Matter
    Pages i-xviii
  2. Shuichi Fukuda
    Pages 1-20
  3. Natascha Esau, Lisa Kleinjohann
    Pages 119-142
  4. Y.S. Kim, J.Y. Jeong, M.K. Kim, S.W. Lee, M. Kim
    Pages 179-206
  5. Toshiyuki Yamashita, Ahmad Eibo, Takumi Ichimura, Kazuya Mera
    Pages 207-221
  6. Yingzi Lin
    Pages 263-274
  7. Hideyoshi Yanagisawa
    Pages 289-310
  8. Neeraj Sonalkar, Malte Jung, Ade Mabogunje
    Pages 311-326
  9. Michiko Ohkura, Masahide Hamano, Hiroyuki Watanabe, Tetsuro Aoto
    Pages 327-343
  10. Tsuyoshi Nishiwaki
    Pages 345-363

About this book


In an age of increasing complexity, diversification and change, customers expect services that cater to their needs and to their tastes. Emotional Engineering describes how their expectations can be satisfied and managed throughout the product life cycle, if producers focus their attention more on emotion.

Emotion plays a crucial role in value recognition, but it is also important for team work, which extends beyond human-human to human-machine and human-environment to enable people to cope with frequently and extensively changing situations. Emotional Engineering proposes the development of services beyond product realization and the creation of value on a lifetime, not just a one-off, basis. As emotion is very much multidisciplinary, chapters cover a wide range of topics that can be applied to product development, including:
• emotional design in the virtual environment;
• shape design and modeling;
• emotional robot competence; and
• affective driving.

Emotional Engineering is intended to provide readers with a holistic view of its research and applications, enabling them to make strategic decisions on how they can go further beyond product realization. It is recommended for all pioneers in industry, academia and government, who are trying to work with their customers to create value.


Customer Experience Customer Value Emotions Expectation Management Service Development

About the authors

Shuichi Fukuda received his doctoral degree in Mechanical Engineering from the University of Tokyo. After working in the Department of Precision Machinery, University of Tokyo, he moved to the Welding Research Institute, Osaka University. Later he worked concurrently at the Institute of Industrial Science, University of Tokyo. He became Full Professor of Systems and Management Engineering at the Tokyo Metropolitan Institute of Technology and was also Visiting Professor at West Virginia University, Stanford University, Osaka University and Cranfield University. Since his retirement, he has continued in his position as Visiting Professor at Cranfield University, as well as working as Consulting Professor at Stanford University and concurrently as Visiting Professor at the Open University of Japan.

Bibliographic information

Industry Sectors
Chemical Manufacturing
Consumer Packaged Goods
Materials & Steel
Finance, Business & Banking
Energy, Utilities & Environment
Oil, Gas & Geosciences