Mobile TV: Customizing Content and Experience

Mobile Storytelling, Creation and Sharing

  • Aaron Marcus
  • Anxo Cereijo Roibás
  • Riccardo Sala

Part of the Human-Computer Interaction Series book series (HCIS)

Table of contents

  1. Front Matter
    Pages i-xiv
  2. What It All Means: Six Perspectives on Mobile TV

    1. Front Matter
      Pages 4-4
    2. Aaron Marcus, Anxo Cereijo-Roibas, Riccardo Sala
      Pages 1-2
    3. Carola Zwick
      Pages 11-13
    4. Frank Nack
      Pages 15-19
    5. Gunnar Harboe
      Pages 21-24
    6. David Geerts
      Pages 25-28
    7. Marian F. Ursu
      Pages 29-33
  3. User Experience and Design of Mobile TV in Everyday Life

    1. Front Matter
      Pages 36-36
    2. Erika Reponen, Jaakko Lehikoinen, Jussi Impiö
      Pages 67-80
    3. Bram Lievens, Eva Vanhengel, Jo Pierson, An Jacobs
      Pages 81-96
  4. Innovation Through Conceptual and Participatory Design for Mobile Multimedia Systems

    1. Front Matter
      Pages 98-98
    2. Dionysios D Kehagias, Dimitris Giakoumis, Dimitrios Tzovaras, Evangelos Bekiaris, Marion Wiethoff
      Pages 99-119
  5. Understanding the Context: Data Gathering, Requirements and Evaluation Methodologies

    1. Front Matter
      Pages 142-142
    2. Koji Miyauchi, Taro Sugahara, Hiromi Oda
      Pages 165-193
    3. Marianna Obrist, Alexander Meschtscherjakov, Manfred Tscheligi
      Pages 195-204
  6. Context and Sociability in Mobile Interactive Multimedia Systems

    1. Front Matter
      Pages 206-206
    2. April Slayden Mitchell, Kenton O’Hara, Alex Vorbau
      Pages 207-233
    3. Aaron Marcus, Angel Perez
      Pages 235-241
    4. Konstantinos Chorianopoulos
      Pages 243-254
    5. Raimund Schatz, Lynne Baillie, Peter Fröhlich, Sebastian Egger, Thomas Grechenig
      Pages 255-290
  7. Advanced Interaction Modalities with Mobile Digital Content

    1. Front Matter
      Pages 292-292
    2. Marie-José Montpetit, Natalie Klym, Emmanuel Blain
      Pages 305-326
    3. Pablo Cesar, Hendrik Knoche, Dick C. A. Bulterman
      Pages 327-348
    4. Maria da Graça C. Pimentel, Renan G. Cattelan, Erick L. Melo, Giliard B. Freitas, Cesar A. Teixeira
      Pages 349-368
    5. Aaron Marcus, Riccardo Sala, Anxo Cereijo Roibás
      Pages 369-372
  8. Back Matter
    Pages 373-379

About this book


Mobile TV: Customizing Content and Experience documents current research and case studies of design practice that seek to improve the mobile television experience. Developing usable, useful, and appealing solutions for the customer or user experience, i.e., successful products and services, requires customization according to specific users' needs amidst frequently changing physical and social environments. Complex design problems like these require interdisciplinary perspectives that cover software functionality, human interaction and communication experiences, and perceived value. Contributors from academia, business, and design have contributed their collective expertise and experience to deliver wisdom on all fronts.

Divided into seven parts, the book's first chapter establishes definitions and summarizes current research and development. The subsequent chapters specifically look at Mobile TV experience in everyday life, innovative conceptual and participatory design methods, contextual analysis methods, social context for interactive multimedia systems, advanced interaction with mobile digital content, and future trends for the wide range of products and services that will be offered in the decade to come.

A balance between theoretical and empirical approaches provides insight into principles and methods, as well as actionable guidelines and recommendations for all those interested in exploring how to achieve the core objectives of usability, usefulness, and social appeal of this new mobile-video technology. The book answers many questions, but also raises some new ones that only future technology development and deployment in mobile human-computer interaction and communication can answer.


Internet Streaming Usability Youtube collaboration communities human-computer interaction (HCI) interaction multimedia user experience user experience (UX) video video sharing

Editors and affiliations

  • Aaron Marcus
    • 1
  • Anxo Cereijo Roibás
    • 2
  • Riccardo Sala
    • 3
  1. 1.AM+A CaliforniaAaron Marcus and Assoc., Inc.BerkeleyU.S.A.
  2. 2.LondonUnited Kingdom
  3. 3.Dare Digital Ltd.LondonUnited Kingdom

Bibliographic information

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