Mass Customization and Footwear: Myth, Salvation or Reality?

A Comprehensive Analysis of the Adoption of the Mass Customization Paradigm in Footwear, from the Perspective of the EUROShoE (Extended User Oriented Shoe Enterprise) Research Project

  • Claudio R. Boër
  • Sergio Dulio

Table of contents

About this book


Mass customization is an emerging paradigm that is gathering a growing interest in many different industrial fields. The EUROShoE project, financed by the European Commission, explored the applicability of and developed technologies for the adoption of such a paradigm in the footwear business. The three-year research made evident the benefits that shoe companies can obtain by switching to the new business models and contributed to the development of many of the enabling technologies involved in adopting the new paradigm.

Mass Customization and Footwear: Myth, Salvation or Reality? is the only monograph dedicated to the application of mass customization in a particular industry. Based on the outcomes of the EUROShoE project, the book is a detailed analysis of the most relevant case studies of early mass customizers in the footwear sector, highlighting reasons for their failure or success. Both the technological aspects and the business aspects of mass customization, together with some relevant economic indicators are covered in the book.

By showing examples of how a "mature" manufacturing sector like shoe making can be thoroughly renovated in business and mentality by applying this paradigm; Mass Customization and Footwear: Myth, Salvation or Reality? will interest both practitioners in the footwear sector and postgraduates, researchers and lecturers in the area of mass customization.


Footwear Manufacturing best practice best practices fashion mass customization

Authors and affiliations

  • Claudio R. Boër
    • 1
  • Sergio Dulio
    • 2
  1. 1.ICIMSI-Institute of Computer Integrated Manufacturing for Sustainable InnovationSUPSI-University of Applied Science of Southern SwitzerlandMannoSwitzerland
  2. 2.VigevanoItaly

Bibliographic information

  • DOI
  • Copyright Information Springer-Verlag London Limited 2007
  • Publisher Name Springer, London
  • eBook Packages Engineering
  • Print ISBN 978-1-84628-864-7
  • Online ISBN 978-1-84628-865-4
  • Buy this book on publisher's site
Industry Sectors
Materials & Steel
Chemical Manufacturing
Finance, Business & Banking
Consumer Packaged Goods
Energy, Utilities & Environment
Oil, Gas & Geosciences